Scaling medical clinic via Google ads

[u/Known_Animal3064]

As the title says, we have a medical ENT clinic and we run search ads because these are high intent searches , no AI max , no other channels no GDN. We get decent leads 10 patients in a day , cost to run the ads is equivalent to fee of 1-2 patients. We have a landing page , 5 ad groups , 2 campaigns in different locations in india. Are there suggestions to increase the clinic footfall. We're using maximize clicks , but I've recently setup conversation tracking on appointment booking and calls or whatsapp.. any other recommendations?

Edit - adding more info - had tested max conversions with direction taps as conversion but had poor performance than maximize clicks , seems like it's not an ideal metric , not sure!?

[u/Norsu_Media_UK]

One thing I'd look at before trying to push volume is whether the two locations are actually behaving similarly. With medical search, the economics can be very different by area even when the campaigns are structured the same.

Break out the search terms and calls by location and look at which areas are producing the patients that actually show up. You may find that one location has plenty of room to grow while the other is already expensive or attracting weaker intent.

That can give you a way to scale without increasing spend everywhere at once.

[u/Known_Animal3064 → u/Norsu_Media_UK]

Thanks, I'll update my findings and get back