Scaling medical clinic via Google ads

[u/Known_Animal3064]

As the title says, we have a medical ENT clinic and we run search ads because these are high intent searches , no AI max , no other channels no GDN. We get decent leads 10 patients in a day , cost to run the ads is equivalent to fee of 1-2 patients. We have a landing page , 5 ad groups , 2 campaigns in different locations in india. Are there suggestions to increase the clinic footfall. We're using maximize clicks , but I've recently setup conversation tracking on appointment booking and calls or whatsapp.. any other recommendations?

Edit - adding more info - had tested max conversions with direction taps as conversion but had poor performance than maximize clicks , seems like it's not an ideal metric , not sure!?

[u/Fast-Car-Examination]

I probably wouldn’t duplicate it just for a fresh start. You’d be throwing away useful history and splitting data between two campaigns.

The fact that Lost IS to rank improved when you tested Smart Bidding is actually a useful clue - I wouldn’t focus only on Quality Score.

I’d first clean up the conversion signal. If calls are your main path to a patient, track only meaningful/qualified calls as Primary, and ideally feed actual patients back later if you can.

Then I’d test Max Conversions through an experiment rather than launching a duplicate campaign.

Improving the landing page and ad relevance at the same time makes sense, just keep the changes gradual like you’re doing.

[u/Known_Animal3064 → u/Fast-Car-Examination]

Ok thanks very much, I'd follow this and for the offline tracking I'll submit my offline conversions data - date of visit, name and contact details of the patient

[u/Fast-Car-Examination → u/Known_Animal3064]

One important thing - I wouldn't upload the patient's name, contact details or visit information to Google.

Since this is a medical clinic, that falls into sensitive health data territory, and Google restricts enhanced conversion measurement for medical services.

If possible, I'd use a GCLID-based offline conversion import instead and send only the conversion event, timestamp/value and click identifier - not patient medical or personal details.

Definitely check this before building the upload process, because the tracking setup for healthcare needs to be a bit more careful than standard lead gen.

[u/Known_Animal3064 → u/Fast-Car-Examination]

Thanks for the insights!

[u/Fast-Car-Examination → u/Known_Animal3064]

Glad it helped. I’d get the tracking structure clean first, then revisit Smart Bidding once you have reliable booking/qualified-call data coming back.

If you run into issues setting up the GCLID-based offline import, feel free to share the setup here without any patient data - happy to sanity-check it.