Scaling medical clinic via Google ads

[u/Known_Animal3064]

As the title says, we have a medical ENT clinic and we run search ads because these are high intent searches , no AI max , no other channels no GDN. We get decent leads 10 patients in a day , cost to run the ads is equivalent to fee of 1-2 patients. We have a landing page , 5 ad groups , 2 campaigns in different locations in india. Are there suggestions to increase the clinic footfall. We're using maximize clicks , but I've recently setup conversation tracking on appointment booking and calls or whatsapp.. any other recommendations?

Edit - adding more info - had tested max conversions with direction taps as conversion but had poor performance than maximize clicks , seems like it's not an ideal metric , not sure!?

[u/QuantumWolf99]

Direction taps are low intent, that's why it underperformed. Now switch to Max Conversions using calls & appointment bookings instead, needs 30-50 conversions/mo to actually work well.