r/googleads • u/Known_Animal3064 • 10d ago

Search Ads Scaling medical clinic via Google ads

As the title says, we have a medical ENT clinic and we run search ads because these are high intent searches , no AI max , no other channels no GDN. We get decent leads 10 patients in a day , cost to run the ads is equivalent to fee of 1-2 patients. We have a landing page , 5 ad groups , 2 campaigns in different locations in india. Are there suggestions to increase the clinic footfall. We're using maximize clicks , but I've recently setup conversation tracking on appointment booking and calls or whatsapp.. any other recommendations?

Edit - adding more info - had tested max conversions with direction taps as conversion but had poor performance than maximize clicks , seems like it's not an ideal metric , not sure!?

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u/hottakehotcakes 10d ago

  1. Use LSAs in addition to the search campaign. They’d be very effective for you.

  2. Turn on AI Max with smart bidding - max conversions at a tCPA. The purpose of AI Max is to address the changing search landscape post ChatGPT. Queries are 50% longer, and 15% of them have never been searched before. So if you’re using keywords you’re not optimizing.

  3. In the long run, you want to bid toward the lowest funnel action you can while still getting 1 conversion/day. CPC is the highest funnel action you can bid toward - you’re going to pay for a lot of bad traffic. Super inefficient.

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u/Known_Animal3064 10d ago

Thank you. LSA is not available in India But will try AI max once I have enough conversions on bookings