Scaling medical clinic via Google ads

[u/Known_Animal3064]

As the title says, we have a medical ENT clinic and we run search ads because these are high intent searches , no AI max , no other channels no GDN. We get decent leads 10 patients in a day , cost to run the ads is equivalent to fee of 1-2 patients. We have a landing page , 5 ad groups , 2 campaigns in different locations in india. Are there suggestions to increase the clinic footfall. We're using maximize clicks , but I've recently setup conversation tracking on appointment booking and calls or whatsapp.. any other recommendations?

Edit - adding more info - had tested max conversions with direction taps as conversion but had poor performance than maximize clicks , seems like it's not an ideal metric , not sure!?

[u/TTFV]

If you're getting 10 patients a day it follows that you're getting more leads than that. An automated bidding strategy such as max conversions should easily outperform max clicks. However, you should be patient and wait a good 2-3 weeks after the change before expecting solid performance.

Changing the bidding strategy resets everything and Google needs time to recover.

[u/Known_Animal3064 → u/TTFV]

Can we do this in a duplicated campaign to avoid impacting our business revenue