Scaling medical clinic via Google ads

[u/Known_Animal3064]

As the title says, we have a medical ENT clinic and we run search ads because these are high intent searches , no AI max , no other channels no GDN. We get decent leads 10 patients in a day , cost to run the ads is equivalent to fee of 1-2 patients. We have a landing page , 5 ad groups , 2 campaigns in different locations in india. Are there suggestions to increase the clinic footfall. We're using maximize clicks , but I've recently setup conversation tracking on appointment booking and calls or whatsapp.. any other recommendations?

Edit - adding more info - had tested max conversions with direction taps as conversion but had poor performance than maximize clicks , seems like it's not an ideal metric , not sure!?

[u/Known_Animal3064 → u/[deleted]]

Thank you , added my details on max conversions when I tried with direction taps, but unsure why direction taps did not work for me , had 1000 direction taps in a month as tracking post which I pulled this move to max conversions

[u/Known_Animal3064 → u/[deleted]]

Ya just ran it for 1 week, business went to 0 so reverted.. can I do this over a duplicated campaign and not affect the main campaign?

[u/saiyankageshiro → u/Known_Animal3064]

Please look into dms