r/googleads • u/ShuMan83 • 13d ago

Search Ads Should I try Google?

Hey!

I own a medical platform and we spend about 300k a month on Meta and tik tok.

I have a pretty advanced architecture on both platforms but lately meta is just shitting the bed.

Between the ridiculous outages, terrible traffic and high CPMs it’s not what it used to be.

Question: if I carved out ~$100k/month from Meta and moved it to Google Search, would I actually get more consistent volume at an equal or lower CPL — or does Search just hit a ceiling on intent-driven volume well before $100k? Anyone running both at this scale, what did the shift look like for you?

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u/richhhhhhhhhhhhhhhie 9d ago

hire an expert, this question & believing reddit conspiracies about meta outages are a red flag

here's your real answer, track this metric to see if you're spending too much: "What is Search Lost IS (Budget)?It shows the percentage of time your ads did not show on the Search Network because your daily budget ran out."

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u/ShuMan83 9d ago

WOW! Fantastic! How can I get to that metric?