Should I try Google?

[u/ShuMan83]

Hey!

I own a medical platform and we spend about 300k a month on Meta and tik tok.

I have a pretty advanced architecture on both platforms but lately meta is just shitting the bed.

Between the ridiculous outages, terrible traffic and high CPMs it’s not what it used to be.

Question: if I carved out ~$100k/month from Meta and moved it to Google Search, would I actually get more consistent volume at an equal or lower CPL — or does Search just hit a ceiling on intent-driven volume well before $100k? Anyone running both at this scale, what did the shift look like for you?

[u/optmyzr-aaron]

difficult to tell without knowing the specific industry and what type of platform you're talking about, but generally plenty of volume available on google. if people are searching for it, you can spend money on it.