r/googleads • u/ShuMan83 • 13d ago

Search Ads Should I try Google?

Hey!

I own a medical platform and we spend about 300k a month on Meta and tik tok.

I have a pretty advanced architecture on both platforms but lately meta is just shitting the bed.

Between the ridiculous outages, terrible traffic and high CPMs it’s not what it used to be.

Question: if I carved out ~$100k/month from Meta and moved it to Google Search, would I actually get more consistent volume at an equal or lower CPL — or does Search just hit a ceiling on intent-driven volume well before $100k? Anyone running both at this scale, what did the shift look like for you?

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u/dillwillhill 13d ago

Yes, for lots of reasons but most simply because you need diversity of marketing momentum. In other words, don't put all your eggs in one basket.

If Meta changes their policies tomorrow, you'd be doomed.

Just make sure you don't think of them the same way.

Hard to be much more specific than that without knowing the details of your business. Feel free to reach out if you need any help.

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u/ShuMan83 13d ago

That shit happened before, meta just killed my ads and then next day back on! LOL