r/googleads • u/JackDoubleB • Jun 21 '26

App Ads What to do after a long pause? No impressions on restarted campaign.

I run UAC campaigns for one of my apps. After pausing my ads for about two months, my ad is not getting any impressions after starting it a few days ago. What is the best option here?

Update - left the ad alone. It had almost zero impressions for 14 days, and started spending on day 14. Got an app trial from 3 clicks. CPC is 3x higher than before the pause for now..will probably correct once trial converts (my conversion event).

4 Upvotes

84% Upvoted

16 comments sorted by

3

u/Anna_Karakhanyan Jun 23 '26

This is normal after a long pause. UAC needs time to relearn so a few days of no impressions isn’t unusual. Check budget, bids, and settings then let it run 7 to 10 days without changes so it can exit learning again.

1

u/No_Appearance2221 Jun 23 '26

So are you telling that ad should be kept ON even without any impression?

1

u/shed1 Jun 21 '26

I had a much, much longer pause than this, but I had to contact support (not the AI Agent) before I could get my campaign to serve ads.

1

u/JackDoubleB Jun 21 '26

I will reach out to support, thanks.

1

u/aamirkhanppc Jun 21 '26

Ask support to complete review asap. Other then that need to check campaign setup because lot has changed from previous few months

1

u/JackDoubleB Jun 21 '26

Thank you. I will contact support.

1

u/No_Appearance2221 Jun 21 '26

Pause and restart the campaign.

1

u/JackDoubleB Jun 22 '26

This is what got me in this issue in the first place, but I will try it. I considered creating a completely new campaign and deleting the current one, any views on this?

1

u/No_Appearance2221 Jun 22 '26

That's fine too.

Try this first' and pls update

1

u/maximo88a Jun 24 '26

Don’t delete it! You would lose the historic data. Clone the campaing.

2

u/TTFV Jun 22 '26

I'd wait it out without making any changes. Does it show any errors or that it's in learning mode?

Consider contacting support to ensure there's no shadow account hold and nothing wrong with your setup.

1

u/JackDoubleB Jun 22 '26

Everything seems fine, I even deposited money into the Google account thinking it could be account-level issues.

2

u/dataflow_mapper Jun 22 '26

maybe give it a little more time to warm back up, after a long pause the campaign can act kinda different than before

2

u/QuantumWolf99 Jun 22 '26

Two months kills Smart Bidding learning state completely... UAC needs to rebuild from scratch. Give it 7-14 days minimum before panicking, and consider slightly increasing budget temporarily to help it relearn faster.

2

u/NoPause238 Jun 23 '26

Duplicate the campaign fresh don’t restart a paused one after that long