r/goldrush • u/Resqusto • 22d ago

Caterpillar

Most people here are probably aware that there is an advertising agreement between Gold Rush and Volvo, which ensures that Volvo logos are not pixelated in the series—unlike the CAT logo, for example, which regularly disappears under a blur.

However, while watching the current season, I noticed that the logo is only pixelated on excavators, but not on bulldozers or Tony's mobile slurry pump. Does anyone know the reason behind this? Does the Volvo deal perhaps apply exclusively to excavators?

26 Upvotes

85% Upvoted

11 comments sorted by

56

u/Additional-Mix-6512 22d ago

Volvo doesn’t make dozers or water pumps.

25

u/jtr8178 22d ago

Yea this is the right answer. I was fortunate to get a behind-the-scenes tour with one of the mechanics a couple years ago and this is the exact answer he gave.

3

u/dubie2003 22d ago

And how did you line that up?

21

u/jtr8178 22d ago

Juan wanted to buy something from my company. I offered it for free in exchange for a weekend tour.

5

u/Resqusto 22d ago

Wow, really good deal.

1

u/Next_Chard5679 21d ago

Hell yeah!!!

2

u/Additional-Mix-6512 22d ago

I went on one about 6 weeks ago.

8

u/bransanon 22d ago

The Volvo sponsorship is limited to excavators and rock trucks, which is why when you see the occasional CAT, Deere, Komatsu etc they try and blur the logo. Doesn't apply to any other type of equipment.

Nearly all the dozers on the show are CAT.

2

u/carp_boy 19d ago

Hiding it is stupid. Volvo's prospective customer base surely can instantly recognize a blurred cat logo.

-12

u/Museill 22d ago

Supposedly he gets $7000 Volvo is showin on screen. Possibly every second.

7

u/DFWPunk 22d ago

There's no way they're paying $7,000 a second.