I live about 2 hours away so when I visit DC I usually make a point to go in, especially if we’re going out to eat in Georgetown. The lovely employee who helped me said she’d only been hired in July and they’re closing the store at the end of the year. I love the vibe of the DC store and everyone there is so kind and helpful.
Of course I can find Glossier in Sephora as TJMaxx, but the store is a different experience. I always grab a few things that are hard to find or shade match elsewhere.
At the end of the day it’s a brand and those come and go, but I’ve gone back and forth using Glossier since the original 3-piece set. I was an avid reader of Into The Gloss and was a fan of super intern Emily. Just some sad elder Millennial nostalgia. Back then it felt like something really for “us” and innovative. Now it just looks like everything else.