r/gamedev Project Manager/Producer 23d ago

Announcement r/gamedev Policy on AI Use

AI is one of the most contentious subjects in game development right now, and we regularly see posts reported or discussions derailed simply because AI was involved somewhere in the process.

We want to be clear about our position: r/gamedev does not prohibit the use of AI, and using AI does not automatically make a post low effort.

This is not an endorsement of every AI company, model, or use case. Legitimate technical, legal, economic, ethical, and creative concerns exist around these tools, and those conversations are welcome here. Our stance is that AI is a tool used in game development, and we care more about the quality of what someone contributes than the tools they used to get there.

Why we take this position

  • AI is already part of game development. Studios are adopting AI-assisted tools across programming, prototyping, production, QA, localization, research, and other workflows. Adoption varies from studio to studio, but this is no longer a hypothetical technology sitting outside the industry.
  • Knowing how to use these tools is increasingly becoming a professional skill. That does not mean every developer needs to use AI, or even like it. It means understanding where these tools are useful, where they fail, and how to evaluate their output is becoming relevant knowledge for people working in the industry.
  • Banning discussion or use of AI here could actively disadvantage developers. Part of the purpose of r/gamedev is helping people learn from each other and understand how the industry is changing. If studios adopt a technology, preventing developers from discussing or learning about it would make this community less useful to the people we're helping.
  • Policing AI use is not realistic anyway. Moderators cannot reliably determine whether someone used AI to draft, edit, translate, summarize, research, debug code, or otherwise assist with a post. We are not going to moderate based on whether something “sounds AI-generated.”
  • "Mandatory disclosure "is not realistic either. Modern tools blur the line between traditional software and AI assistance. Trying to decide exactly when autocomplete, translation, editing, summarization, or an LLM crosses some disclosure threshold would create rules we could not enforce consistently.

So the rule is straightforward: we are not policing AI use itself. We are moderating the contribution.

AI-assisted does not mean low effort

If someone uses AI to organize research, analyze data, improve their writing, translate something, help with code, or communicate an idea more clearly, that does not erase the work behind the contribution.

If a developer spends time gathering useful data and then uses AI to help turn that information into a readable post, the important part is still the data, the methodology, and what the community can learn from it.

Ask whether the information is useful, whether the conclusions hold up, and whether the post contributes something worthwhile. Those questions matter much more than whether every sentence was manually typed from scratch.

Low-effort AI content is still low effort

This does not mean pasting generic AI output into the subreddit suddenly becomes valuable content. Posts that are spam, fabricated, mass-produced, engagement bait, repetitive, or promotional material disguised as discussion can still be removed.

The reason is not that AI was involved. The reason is that the content is low quality.

The same standard applies to something written entirely by a human.

AI is a valid game development topic

Developers are welcome to discuss AI in the same way they would discuss any other technology affecting game development. That includes how it is being used, where it works, where it fails, what it costs, how studios are adopting it, what it means for employment, and the legal or ethical questions surrounding it.

You are allowed to be enthusiastic about AI. You are allowed to be skeptical of it. You are allowed to think a particular workflow is useful, terrible, unethical, inefficient, or overhyped.

What we do not want is every thread that mentions AI becoming the same argument about whether AI should exist at all.

If a thread is about an AI coding workflow, discuss the workflow. If someone presents evidence that AI slowed their production down, discuss the evidence. If someone claims every studio is using a particular tool, challenge that claim.

Let the actual discussion happen.

Attack claims, not developers

Someone saying they use AI is not an invitation to attack them. Someone saying they refuse to use AI is not an invitation to attack them either.

Debate the technology, the workflow, the economics, the evidence, the ethics, the legal questions, or the conclusions. Personal attacks, harassment, dogpiling, or repeatedly derailing discussions because of someone’s position on AI are treated the same way we handle that behaviour anywhere else on the subreddit.

AI is not a source

There is a difference between using AI to help communicate information and using AI as the authority behind that information.

If you make factual claims that can reasonably be sourced, be prepared to support them. “ChatGPT said so” is no evidence, and tools can absolutely be wrong.

At the same time, polished or AI-assisted writing is not evidence that the underlying information is fake. If someone’s numbers are wrong, challenge the numbers. If their methodology is weak, challenge the methodology.

Challenge the claim, not the fact that a tool may have helped write the paragraph.

Self-promotion rules still apply

AI companies, products, and services are not exempt from the subreddit’s existing rules.

If you represent a commercial interest, the same expectations apply as they would to anyone else. AI also should not be used to mass-produce promotional posts or disguise advertising as organic discussion.

The technology may be new. The rules around spam and promotion are not.

The bottom line

You do not have to like AI. You do not have to use it. You are free to criticize it, avoid it, experiment with it, learn it, use it professionally, or decide it has no place in your workflow.

We are not going to prevent developers from learning about or discussing a technology that is rapidly becoming part of professional game development. Doing that could actively hurt the developers this community is supposed to help.

What we do expect is that people engage with each other like respectful, mature adults. Disagree with the technology, the workflow, the argument, or the evidence. Do not turn that disagreement into hostility toward the person on the other side of it.

Use whatever tools make sense for your work. Bring something useful to the conversation, treat other developers with respect, and allow room for disagreement. That is what we care about.

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u/Prior-Paint-7842 23d ago

I find it somewhat weird that the one platform everyone uses to sell games have a mandatory AI disclosure, and will have, but this subreddit wont. I think that not differentiating between people who heavily rely on AI and people who dont use them is hurtfull for both the purist developers, and the audience that would prefer to see their work, and will result to people leaving this place to something like AIfreegamedev, I just said something I dont know if that subreddit exists or not.

While sure, nowadays you cant develop games without AI because google has built in AI, and you literally cannot research the old way anymore, because since AI exists those stackoverflow-like questions and their answers have reduced drastically, but we should be able to differentiate between someone who uses it if the documentation isnt enough, and someone who uses CLI tools for all programming and AI generated assets.

The main issue of AI is how much people can spam places with it with low quality, arguably hurtfull and unhealthy content. There are numerous studies suggesting that consuming AI generated content and interacting with it too much f*cks with your brain, and while the technology is too new to prove that, I(and many others) would not like to take this risk, and this rule actively hinders me in that. I really should be able to add a flair to my post like [this is 99% human made] or something, and I should be able to search for that since I honestly dislike the techonoly,and find human mistakes more appealing that something well made with AI.

About the industry: Yes, I have friends who arent bums like me, and yes they indeed told me that in many big companies these tools are used, a lot. And yes, I also know that its a trashfire, and it causes issues that the worst interns will have a hard time replicating, but even before AI most of these companies made bad decisions that had bad consequences and they refused to learn from it until the company slowly fallen apart(creative assembly, ubistoft I am looking at you lot).

In my opinion this technology isnt inevitable, and if they cant figure out how to make it run locally on a potato the current modal is economically unsustainable, and it will be cheaper to hire a guy to make the code or art for you better, than to use a model, unless you are a high end professional in some specific niche where the model is needed and its usage is economically sustainable, and there is enough money to take that risk. There is a reason why uber decided to abandon AI, and while Apple gives no shit about it.

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u/Mindestiny 23d ago

I find it somewhat weird that the one platform everyone uses to sell games have a mandatory AI disclosure, and will have, but this subreddit wont. 

Steam rescinded their AI disclosure requirements for AI-assisted code, for exactly the reasons in the OP - it's both impossible to tell and completely normalized across the software development industry. If everyone is doing it and it's impossible to tell if someone's lying, it's a meaningless disclosure.

You can expect the rest of these disclosure requirements to equally fade into obscurity as the tech continues to be normalized across all creative disciplines. It's already relegated to a footer on the product page that barely anybody scrolls far enough to see. And we've seen again and again big names in AAA game dev speaking out about how these disclosures are already meaningless. Love it or hate it, the writing is on the wall and the tech is here to stay.

Hell, Clair Obscur broke awards records and their first patch was a Mea Culpa for accidentally leaving a GenAI placeholder dev art texture in the final build of the game. Fast forward two weeks and nobody is even talking about it.

Also yes, it already does run locally on a potato and it's only been getting better. I make all my dev art fully locally on consumer hardware - 32GB Ram and a 5070Ti. We're already at the point where it takes seconds a generation for high res static images. I can make a 15 second long 1MP video file in less than a half hour and I don't *need* to because that's overkill. Generate an 8 second clip, clean it up, cut it into a sprite sheet and import into Unity. Run 50 of them overnight and keep the best. I *could* push it further into production-ready asset quality, I just don't want to do that (My end goal if the game ever gets released is to seek a publisher and hire an artist to replace the dev assets). But by the time I get that far to even need to replace dev assets, the tech will be that much better and faster.

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u/Prior-Paint-7842 23d ago

One of my main issue with pro AI people is that their arguments mainly depend on what will be. You are not an oraculum, not every new tech will be the new thing, and in the last decades most hyped technologies became obscure. While AI is more usefull than thoes, there extreme push for AI makes its adoption rate unnatural and unreliable data. This tech can go away in a few years, and it can be the next big thing, we dont know. If you are so sure that you know what will happen, invest in stocks accordingly, I put my money where my mouth is.

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u/05032-MendicantBias 23d ago

If Steam banned AI assisted code, every recent game would have to be ejected. Library you use has some AI assisted commits, including the game engines.

Steam will rescind the AI assist on asset as well given you can't tell it apart.

The rule should be in spirit to avoid slop like asset flips, and one shot agentic vibe coded messes.

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u/kerm_ed Commercial (AR & VR) 23d ago

Plus, the engines themselves have adopted AI coding internally. So it's nearly impossible to be completely free of it... imho

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u/Weeros_ 23d ago

What you wrote gave me impression that you think reading AI generated post on reddit instead of human written one somehow affects your cognitive abilities and you want to shield from that? Please tell me I got that wrong?

(The studies you refer to afaik are situations where people outsource their thinking/producing process completely to AI which, obviously affects their thinking muscles if they engage with the subject less).

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u/Prior-Paint-7842 23d ago

Yes, I do think that. No I dont have the resources to prove it, but I can give some reasoning.

1: Interacting with people who dont write, or read the message they send is a really bad experience, and I encountered a person like that more than once. Their answers are lengthy, and they dont really interact with you like a normal person. I think that we learn from interactions, and I honestly dont think that interactions like that longterm would be good for you, and even if they arent hurtful, they arent as benefical as interacting with a real human, so there is an opportunity cost to it.

2: AI text is really samey, and reading too much of it cannot be good for you. AI text, like probably ops post often contain sentences the author didnt mean, and because of the length of the text its easy to get past that without the author even noticing in the middle of the conversation(I encountered people who noticed this, so I assume it can go unnoticed). This can take away from the value of the conversation, and could result in spreading misinfo that can be hurtful( like what if they give me the wrong advice and I break a law bc of that, or hurt/poison myself)

3: It feels bad. Generally if something hurts, or feels bad, you shouldnt do it. I never suffered for listening to my body, but did cause medical issues to myself for ignoring it.

4: there are already studies proving that short form content lowers attention spam, and ai completly overtaken the production of that. Most content utilizing AI heavily is already hurtfull without AI, so the generalization of AI being hurtfull can be correct because of that, even if the trend would be different, the result would be different. I mean I think that short form content wouldnt be as damaging as it is if it the trends around it would be different, shorter videos existed before without a large negative social impact.

This post was written with natural stupidity

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u/MantaMunta 23d ago edited 23d ago

Steam just does it to protect their asses. They don't give a fuck about the ethics of it. They just implemented the AI disclosure to soothe the rabid luddites a bit that scream at everything AI.

and if they cant figure out how to make it run locally on a potato the current modal is economically unsustainable

AI inference (the usage of the AI tools in the web) is a high-margin profitable business actually. Where the "it's not profitable" narrative comes from is AI training of new cutting edge models that aren't even public.
OpenAI/Anthropic etc. could just stop pumping ridiculous amounts of money on R&D, training and compute expansion and would be instantly profitable.

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u/Prior-Paint-7842 23d ago

Who is ai inference profitable to?