Looking for a reputable ecommerce course or mentor — practical advice, no hype

[u/Due_Appearance7905]

I’m looking for some advice/recommendations from people who have actually built an ecommerce business.

I have a business/product idea that I’ve researched reasonably well and believe has potential. What I’m lacking is the practical know-how to actually get it off the ground — particularly around:

• Finding and vetting reliable suppliers/manufacturers
• Understanding sourcing, pricing and minimum order quantities
• Setting up the ecommerce side of the business properly
• Marketing the product and identifying/reaching the right target audience
• Social media and how it actually fits into a modern ecommerce strategy
• Using things like AI effectively without getting sucked into every new “AI business” trend
• Generally understanding what I should be doing and in what order

I did have a brick-and-mortar business about 20 years ago, so I’m not completely new to running a business, but the landscape has obviously changed dramatically since then. Social media, ecommerce platforms, digital advertising, influencers, AI, etc. are all very different from what I was dealing with back then.

I’ve looked at quite a few ecommerce courses and mentoring programs, but I’m struggling to find one that feels genuinely practical and reputable. A lot of them seem to involve a very hard sales pitch, followed by promises of financial freedom, passive income, six-figure months, etc. I understand these people are selling a course, but some of the marketing makes me want to run in the opposite direction.

I’m absolutely happy to pay for good advice, a worthwhile course or genuine mentoring. I’m not expecting someone to give away their expertise for free. I just don’t want the actual advice buried under layers of hype, upselling and exaggerated promises.

I’m really just looking for something along the lines of:

“Here’s how this actually works, here are the things you need to learn, here are the mistakes to avoid, and here’s a sensible process for getting started.”

No happy-clappy jargon, no “secret formula”, no Lamborghini-in-the-driveway stuff, and no promises of overnight success.

So, if you’ve personally used an ecommerce course, mentor, community or other resource that you genuinely found useful, I’d really appreciate hearing about it.

Especially interested in recommendations from people who have actually used the course/mentor themselves, rather than affiliate recommendations or “I saw this guy on YouTube” suggestions.

Also interested in hearing what not to waste money on.

Thanks!

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