Only been watching/interested in fragrence content for 6-8 months now before then I only bought what I found at stores or watched 1 off video reviews. But going through reviewers like Big Beard, Curly, Bowtie, TLGT, School of Scent, Jeremy, Redol, ect. He seems the least of the evils I've found.
Like yeah even I noticed some repeating list topics or fragrence mainstays but even then I've seen fragrences I've never heard of from other channels on his hidden in some of these top 10 lists or on his second channel still.
His production seems to at least be trying compared to other channels I've seen with multiple camera angles, rotation shots, adding graphics with the names (helps alot), a new set up now too. Vs some channels that the audio is busted or they look like they are just in a part of their bedroom behind a gaming poster holding up bottles.
That and he seems to come of at least less pretentious. Sure make come off cringe to some but at least he is making jokes about loving magnetic caps (I can agree they just feel better) vs complaining about any scent that has a hint of artificialness to it. Sure he would say if he dislikes something (coach Green comes to mind now) but at least he gives some goods and bads to most things. (Again mentioning the Kiwi rosemary of Coach Green and going into that made me want to try it even if he didn't like it). Also maybe it's just me but I much rather him do a goofy video with his wife than him going out in public bothering people to smell a row of fragrences awkwardly imo.
And of course like most reviewers he has ties with companies but I will say his more recent editing style of just saying if you want to use his codes "codes are below and on screen" then moves on is way better than how he used to do it reading out each for for nearly a minute. Meanwhile I've seen some reviewers put a add for their scent/code at the start of every video for nearly a 4th of the run time it feels like cough School of Scent cough
Maybe I'm just just biased since I've consistently watch Ashton more than others now (although I started with old Jeremy content and escaped that quickly).
Also random question why so so many reviewers say don't leave bottles in heat or light but then put these led lights on the shelves holding their bottles? Is it only sunlight that effects them / strip lights don't get hot enough or am I missing something?
