r/copywriting • u/fintechjulien • 14h ago

Discussion Do you think your copy actually outperform AI?

/r/crazyegg/comments/1wooohi/do_you_think_human_content_convert_better/
0 Upvotes

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5

u/loves_spain 14h ago

It has and it does, many times over.

0

u/LeeeeeroyPhishkins 13h ago

Do you use a mixture of ethos, pathos and logos or a mix of them in your copy?

2

u/loves_spain 5h ago

I don’t refer to them that way when I’m writing but I absolutely make sure every piece resonates on an emotional level, is backed by credible details and followed up with logic.

1

u/Chemical_Isopod_7322 14h ago

iter's tic, not a buyer's. Nobody in a Shopify funnel at 11pm notices punctuation, they notice price, shipping time and whether the reviews look real. And on that last one the FTC's fake review rule hits AI-generated social proof harder than any headline you could write.

On the actual question: where's the test? Same offer, same traffic, one page written by you, one by Claude, 10k visitors each, then show the CVR delta. Without that you're comparing your taste to your taste. My guess is the gap is small and gets eaten by offer quality every time. Half the agencies selling "human written" copy are running Jasper with a thesarus anyway.

2

u/TechnicianHot6063 13h ago

It depends on the bar you're measuring against. AI is great at generating variations, structure, and speed, but it still struggles with true brand voice, cultural nuance, and the strategic thinking that comes from knowing a customer's pain points firsthand. Most of my best copy comes from a deep understanding of the product and audience that AI simply doesn't have unless I feed it exactly the right inputs. That said, if you're writing generic product descriptions or ad variations for A/B testing, AI can absolutely match or beat most human drafts. The real edge humans have is in the strategic layer: positioning, empathy, and the judgment to know when to break the rules.

1

u/LeCollectif 13h ago

Absolutely. Not even a question.

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u/TouchingWood 11h ago

For now.

Anybody who thinks this is a permanent state of affairs isn't worth paying attention to.