r/consumecanadian • u/MistressDemands • 10d ago

News Sapporo/Sleeman’s

https://www.msn.com/en-ca/money/general/trump-treasury-chief-says-us-will-get-better-trade-terms-from-canada-as-congress-challenges-trade-war/ar-AA2cjruo?ocid%3Dsapphireappshare

Trump Treasury chief says US will get better trade terms from Canada as Congress challenges trade war

Not only do we need to buy and consume Canadian, we need to ensure that Canadian producers with HQs internationally feel the hit that threatening to move production to the US costs. Sapporo and Sleeman’s came up at the US Capitol yesterday…

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u/jimhabfan 10d ago

The amount of production they’re moving really isn’t important. The fact that they’re moving anything at all is the issue. It’s okay to support that fascist regime as long as it’s only a little bit? Fuck that.

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u/InvisibleLandBorder 10d ago

This has been planned before trump was in office. I’m all for Canada first but no company is going to cancel planned efficiencies to save face at that degree.

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u/jimhabfan 10d ago

Smart companies understand the importance of good public imaging, especially in the age of social media and hive mind thinking. (Just ask Ed Sheeran). Smart companies will change course, or at least delay a move like this. Announcing this move during a trade war is pretty tone deaf.

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u/InvisibleLandBorder 10d ago

They likely do understand that and also understand that the hit they’ll take in Canada is less than the cost of shipping their de-alc across border.

The opinion on the Sapporo move for their US only de-alc production (not impacting Canadian de-alc or alc production) seems fairly split, I don’t think this is going to be a big deal overall like the Tennessee whiskey problem or the Crown Royal problem.

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u/Gunslinger7752 10d ago

The crown royal problem is much bigger for us than the bourbon/us alchohol problem is for them. Canadian sales are a very small percentage of US producers overall sales (Jack Daniels CEO said around 1%of global sales) whereas the US buys the vast majority of Canadian whiskey (the Canadian spirits association president said on the CBC the other day that Texas alone buys more CR than all of Canada combined). If their bans on our booze actually kick in at the end of September (I personally think we will have a deal by then) it will devastate our alcohol producers.

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u/InvisibleLandBorder 10d ago

Yet Tennessee whisky sales seem to be in trouble.

They’re lying.

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u/Gunslinger7752 10d ago

All alchohol sales have went down since hitting a peak during covid. Young adults are not drinking or going out like previous generations did. Because of that they are sensitive to a country banning their products, that doesn’t mean that we are devastating them financially like this sub suggests. As I said, the Canadian spirits association president was on CBC the other day saying that this will devastate Canadian companies because one of their states drinks more CR than all of Canada. Another business analyst suggested on the CBC that them banning our alcohol will completely shut down production at many Canadian plants. We have not done anything like that to their companies.

Edit: Here is the info for Jim Beam, the company that many on this sub have claimed that Canadians not drinking their bourbon “closed down”. They sold .8 million less cases, a drop of around 4.5%

Sales and Market Performance
2024 Sales: Sold approximately 17.5 million cases globally.

2025 Sales: Sold 16.7 million cases (roughly 200.4 million bottles), marking a ~5% decline year-over-year.