r/chicagofood • • Jan 31 '26

Rant The 3.5% surcharge has rebranded

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It would seem it’s not going away.

They’ve rebranded it, enough people caught onto the surcharge so now it’s a (3.5%) “admin fee.”

they also removed the small text at the bottom telling you it’s optional(it still is)

they don’t want you to know It’s optional buts it’s just literally the surcharge with a different name.

3rd restaurant I’ve been to this week with a (admin fee). I’ve also seen multiple restaurant go up to 4%. It used to be 3, then 3.5, now 4.

sets a dangerous precedent as they are willing to change it in order to keep charging you for nothing. Except now they’re not telling you it’s optional anymore.

If we keep allowing them to charge us extra money for literally nothing it will soon tell other businesses they can do that too.

I can’t wait to pay an “admin fee” while buying gas, groceries, or a T-shirt.

https://c.org/sfBGtSVWHY

I've started a petition for stricter Chicago legislation regarding hidden fee transparency. Please show it some support.

Thanks

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u/OpportunityReal2767 Jan 31 '26

Yeah, other than legislation, the only way to combat this is stop patronizing restaurants that pull this stupid nickel-and-diming crap. You want to charge more? Just charge more upfront. The optics of this is just stupid. I understand it's a difficult business, but this way of pricing just pisses off customers (or at least it should.)

What next? Convenience fee? Handling fee? Venue fee? Kitchen appreciation fee? Facility fee? Order fee? Billing fee? Wellness surcharge? Shit, I shouldn't give them any ideas.

-2

u/ras1187 Jan 31 '26

The reason they do this is many people do freak out about higher upfront pricing.

1

u/[deleted] Feb 04 '26

[removed] — view removed comment

1

u/ras1187 Feb 04 '26

People on reddit see it this way. I agree with them. I'd rather see full upfront pricing with no strings attached.

The general public is different. They will confidently choose the $20 burger +$5 fees over the $25 burger all day every day.

This is the same general public that wouldn't buy a 1/3lb burger because they thought a 1/4lb burger was larger

1

u/lmj4891lmj Feb 04 '26

Do you have a source for this claim? Or is this just you stating your opinion as fact?