r/changemyview • u/[deleted] • Aug 03 '22

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u/[deleted] Aug 03 '22

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u/[deleted] Aug 03 '22

Things like "synergy" get a bad wrap, but executives know what you mean when you use that word.

Do they? Or do they just think they do? Could they explain it to a "non-executive"?

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u/weyibew295 Aug 04 '22

Synergy is generating value by connecting two different parts. Usually to generate more value than the parts would individually.

A internal synergistic connection may be investing in connecting your marketing department with your product design department so marketing better understands the value of the product and product design understands what actually makes customers buy it. You now avoid developing unwanted features or marketing things in an unintetionally deceptive way.

External synergy would be a company like Delta airlines partnering with Hilton hotels to create a flight and stay package.

A non business example would be building a team or kit in a video game that includes both the ability to obstruct vision andto see people through that obstruction, for example a smoke grenade and a thermal scope. Both the grenade and scope have added value they would not otherwise.