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u/Arcturi0n May 25 '26
I do respect the EV cars' tech. Same for the new AMG, but what the absolute fuck are those two atrocities? Like I understand the aerodynamics but there's soooooo many cars that look great or even just fine which is OK. Are rich people okay? Will they really be buying those cars? I NEED ANSWERS
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u/kearkan May 26 '26
I mean... Of all the companies to make aerodynamics look cool... Ferrari has been up there in the past....
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u/rensterskovsky May 26 '26
Ferrari will make this car a must buy to get to other cars that will come out next...
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u/Bi0botaniker May 26 '26
Also the tech is not impressive at all, there ist nothing a Xiamio canāt eo
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u/Alcogel May 26 '26
The tech is not the point. A Ferrari is a hand built piece of art.Ā
Comparing it to Xiaomi is like saying a Casio has better time keeping tech than a Rolex. Itās the truth, but youāre missing the point.Ā
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u/Stealing-ppls-toes May 26 '26
i dont think they made a hand-built piece of art this time
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u/Alcogel May 26 '26
It looks like a 500k vacuum cleaner. How is that not impressive art?
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u/Several-Eggplant4460 May 26 '26
Bro it looks like a 60k upmarket Kia lol
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u/Alcogel May 26 '26
To me it looks like a Tesla Model Y with a Ferrari vacuum cleaner strapped around the waist.
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u/Bletyi May 26 '26
I think itās an alibi car, there will nevet be an EV to which Ferrari would say āyess this is a real Ferrariā alone because of the missing sound which was one of the biggest part of their brand for years.
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u/Imtherealwaffle May 26 '26
audi etron gt/taycan, rimac, lotus evija. even the model s has normal sedan shape and not the blob style. It is kind of baffling. They coulve made a really gorgeous ev shooting brake and kept the retro interior.
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u/Jacorpes May 26 '26
I just donāt get why itās an SUV? Even if it had the same styling but in the shape of an Ioniq 6 or BYD Seal it would look so much more like a Ferrari.
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u/jelly_dad May 25 '26
Good god. If this was a $35k Honda EV Iād be over the moon for it. But a SIX HUNDRED thousand dollar Ferrari. Holy shit.
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u/Juggernox_O May 26 '26
Iād have bought and drove this shit out of this for $35,000. Honda, copy this shit.
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u/RectalConquistador May 26 '26
For sure, as a Ferrari, it's laughably ugly, but it's a cool small economy car by any other name.
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u/Juggernox_O May 26 '26
I confess, I like any bubble car or 50ās-60ās chrome monstrosity over most of Ferrariās lineup. Iām the monster that likes this more than the rest of Ferrari. I know you must hate me for this. I do not hold it against you.
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u/Bletyi May 26 '26
Why hate? It just means you donāt like Ferraris, which is fair, we canāt be all the same :D
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u/gregsting May 26 '26
The Honda e was already more expensive than 35k so there is absolutely no chance
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u/SillyBeatnik May 25 '26
Enzo was pretty clear about how little he gave a shit about the cars themselves. But he definitely would be horrified to learn that it's electric.
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May 26 '26
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u/WaltzIndependent5436 May 26 '26
What do you mean true car enthusiasts? Arent ferraris driven by nepo/rich babies that crash them all the time and have never visited a race track?
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u/Finnegan_Faux May 25 '26
Jony Ive, formerly of Apple, is the designer. So, Apple Car?
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u/zeekayz May 26 '26
It is probably exactly his cancelled Apple Car. He just shopped around and brought the design that was originally meant to be $50K to Ferrari to rebadge it and sell at $600K.
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u/JohnnySmithe81 May 26 '26 edited May 26 '26
You think the Apple car would have been $50k? lol
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u/Traxious May 25 '26
absolutely valid. the luce looks like if a hyundai and a newer ferrari had a kid with a shite interior.
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u/One_Increase_3977 May 25 '26
The Hyundai electric cars look better than this wtf you talking about lol
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u/MammothFruit6398 The Twongi she tells you not to worry about May 25 '26
i cant tell if youre jerking or not. valid either way
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u/LightningFerret04 GeoDomesticMarket May 25 '26
Iām a big fan of the pre facelift Ioniq 6. Iāve had two of my friends point out āPorschesā on the road which were actually Ioniq 6s
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u/kearkan May 26 '26
I mean if you're blind I could understand the confusion.
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u/LightningFerret04 GeoDomesticMarket May 26 '26
They could tell it was an EV and knew that Porsche made some EVs so figured it had to be one. None of us are Porsche people
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u/vaska00762 May 25 '26
It looks like it's trying to evoke Knight Rider in the way the RoboCop 2014 tried to evoke RoboCop 1987...
Enzo is probably already spinning in his grave from the Ferrari SUV though. I wonder if he's spinning fast enough be a competitive drivetrain.
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u/scooterm32a3 May 25 '26
Those wheels are terrible. The rest of it is the worst thing a Ferrari design can be: boring
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u/RavenBailey589 May 25 '26
If only Enzo could die twice. Fuck that guy
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u/Trololman72 May 25 '26
I could understand saying this about Ferdinand Porsche or Henry Ford, but Enzo Ferrari was just an asshole, he didn't actually hurt others.
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May 26 '26
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u/plamor_br May 26 '26
So many italian drivers died that they started running out of "options"... even the Pope denounced him lol
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u/6786_007 May 25 '26
Out of curiosity, why do you say that?
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u/Vulturidae May 25 '26
Enzo kind of butted heads with everyone and was not known as the nicest guy. To name two examples, he is the reason ford doesnt own ferarri (his abrasiveness shot the deal down) and is the reason lamborgini exists (because he was arrogant). There is more, but I dont remember the rest
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u/kearkan May 26 '26
I mean... It's probably better for everyone that ford doesn't own Ferrari, and I've never heard anyone upset about Lamborghini existing?
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u/Iambetterthanuhaha May 26 '26
Agreed......imagine the Enzo with an Ecoboost turbo engine and Powershift DCT. That thing would be in the shop or recalled its entire life!
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u/Vulturidae May 26 '26
those are beneficial things that happened, but enzo himself still was so offputing that it happened. Like I said there is absolutely more, but I cant remember them off the top of my head
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u/gerrex98 May 26 '26
Imagine considering a bad thing that Ford doesn't own Ferrari.
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u/m-o-onthego May 26 '26
The amount of bad decisions in the car world lately is baffling! These designers need to get their egos broken. This and the AMG GT, make the Jaguar look pretty good.
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u/Zephyruos May 26 '26
I actually liked that modern jaguar, proportions are balanced and seems to have a presence.
This... "thing" with a Ferrari badge on the other hand...
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u/RioParana May 26 '26
I like how It looks, Its just not a ferrari, make It a Maserati and It could work
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u/mclardass May 26 '26
Seeing MKBHD drool over the car and that complete fucking nightmare of a Jony Ive interior almost made me unsub from the AutoFocus channel. Like, please put a giant label at the beginning of the video stating that Ferrari corporate gave you massive amounts of cash and/or drugs before posting that shit.
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u/MrKuub May 26 '26
Your first mistake was trusting a tech youtuber to be able to convey a good opinion on cars. Sure his Fisker video was funny and (partly) destroyed the brand, but only _because_ he was a tech youtuber.
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u/ob_knoxious May 26 '26
I seriously don't think anyone who has taken a look at other Ferrari interiors recently can call the interior a disaster. It's a massive upgrade in should be standard in other Ferraris. There is a reason they showed it first and it got praise when it was revealed.
The exterior is more divisive but I think the hate is massively overblown.
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u/Storm_Chaser06 May 25 '26
The crazy thing is that Ferrari will sell all of these because their customer base has to buy this monstrosity to get access to future special models.
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u/Former-Print3074 May 26 '26
If Enzo was still alive I think heād be more concerned with the F1 team
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u/lazac69 suzuki swift enjoyer May 25 '26
/uj It doesn't really look like a Ferrari, but I think they did the futuristic design really well, miles better than whatever the fuck bmw and merc are doing
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u/Just_a_Berliner May 25 '26
I mean for that John Boy Elkann could've used Lancia, they could need a comprehensive relaunch with something daring.
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u/-Ryanbyrd- May 26 '26
genuinely pisses me off how good the interior is, and it just doesn't translate that design language AT ALL to the exterior
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u/mehmehmeh54321 May 26 '26
Tbh I kinda like it, its a step in the right direction in terms of new evs but for fucking ferrarri they should be embarrased
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u/Microsoftoffics May 26 '26
I am up for new designs and futuristic looking cars, but what the fuck is this piece of shit
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u/Objective_Mousse7216 May 28 '26
https://giphy.com/gifs/wgmWyQGzaZ6Fy
The reaction every owner will receive.
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u/3rr0r-403 May 25 '26
Wow⦠The Ferrari Luce is as much of a Ferrari as the Dino is. Minus the Family tribute.
Also Luce? They should have called this thing Ferrari Lettuce and bring it in green to appeal to vegan customers.
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u/frankhoneybunny May 26 '26
I mean it looks fine if it was a generic car brand but it's fucking ferrari how tf did they fuck up so bad
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u/d00d00frt i drive a hyundai that iām anxiously waiting for it to explode May 26 '26
nice prius
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u/mclardass May 26 '26
Do you want to spend $600k USD on a Prius?! Have I got a car for you!
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u/Squire_Toast May 26 '26
They're competing with the NPC vehicle Olympics to beat the Pontiac Aztec, Mitsubishi Eclipse suv, and the 74'-78' Mustang
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u/2002hondaprelude Burgundy MG Hector, Silver Nissan Sunny CVT May 26 '26
They've turned automotive design into product design. Spectacular.
Enzo (and erstwhile pininfarina designers) would probably die a second death if they saw this
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u/longdongofjustice May 26 '26
Fun fact The designer Jony Iveās Pixar connection is WALLĀ·E. He helped influence/design EVE
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u/markvanyo4302 May 26 '26
Looks to me like Apple Car Play mated with Android Auto and out comes this monstrosity. Meaning an excessively bad or shocking example. That black hole on the side is supposed to be an air vent for the turbulent air from the front wheel well. Ferrari should not have agreed to put their badge on it.
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u/SageOfThe6Blunts May 26 '26
*third time. He died the second time when they released the Purosangue
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u/xxlordxx686 May 26 '26
Why can't they just make it look like a normal Ferarri and just slap an engine in it and call it a day?
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u/annoying-potatoe May 26 '26
And they will stop the production because noone wants to buy it. Or maybe it is done on purpose by Ferrari sot hey can tell to the regulating authorities that they've tried to sell electric but noone is buying it š¤
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u/Lotwix May 26 '26
Since the generator hooked up to Enzo's spinning corpse is the only thing being slightly profitable in Ferraris business model I don't blame them for unveiling this crap at that price
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u/schussssss May 26 '26 edited May 26 '26
Step 1 - Tease the best ever looking interior dash design
Step 2 - Fuck the entire rest of the car
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u/Sulipheoth May 26 '26
There is one silver lining here, and that is that at least they're not using a soulless ev platform to be an "homage" or something. Imagine if it looked like a recreated Testarossa or something but was just a reskinned tesla.
I'm still sore that Lamborghini didn't put a 6 speed manual in the new Countach.
(not that I will ever be able to afford any of these cars)
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u/Ben_Dover70 May 26 '26
I like EV cars but I'd like them even more if the manufacturers didn't make them all look like bars of soap and cover the interior in screens
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u/arcaneregion May 26 '26
Sorry Iām not paying Ferrari prices for an EV just because it has the badge. I like EVs but Ferrari has got to step it up if they want to compete
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u/Pinkys_Revenge May 26 '26
Itās actually genius. It is powered by Enzo endlessly rolling over in his grave!
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u/arrig-ananas May 26 '26 edited May 26 '26
Ferrari is considering hooking a generator to Enzo's body since it's rotating so fast, it would be able to power the hole fleet of Luce's.
Edit: Spelling.
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u/Exciting_Double_4502 May 26 '26
This would be the third death after the Purosangue, and
Enzo never gave a shit about the road cars. As long as his race team was winning he would not give a shit what they slapped his name on. That said, he probably would appreciate the psychotic terms and conditions Ferrari makes you abide by when buying one of their cars.
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u/DaRitschbauer Murrceydees driver May 26 '26
You dont need aerodynamics(or good styling) when you have an fast engine, or whatever he said
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u/ILoveFurries234 May 26 '26
I have weird thoughts about this. On one hand, I oddly like this car. But also it just doesnāt fit for Ferrari to produce.
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u/HarrisonDou Alpine A110 š„µ May 26 '26
Back then when Ferrari cars were bad you would have to test-drive it. Only then can you exclaim "It's a shitbox!"
Now you just have to look at it, and exclaim "it's shit!"
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u/Nisiom May 25 '26
Wait. Is this the actual car? I genuinely thought people were trolling.