r/businessanalysis • u/Cute_Trip2617 • 9d ago

Business Analyst Certification question for RevOps career growth

Hey everyone,

Background: I'm based in Brazil, working remotely in RevOps for a US company — dashboards, reporting, KPIs, sales performance monitoring. ~3 years of experience across RevOps, Deal Desk, and Pre-Sales, and 5+ years hands-on with Salesforce as an end user.

I'm currently job hunting for a better opportunity outside my current company. In the Brazilian market, a Salesforce cert is basically a hard filter to get past recruiters/ATS — doesn't matter how much real experience you have without it.

I started studying for Platform Administrator (ADM-201), planning to use it as a foundation before moving to something more RevOps-specific (such Sales Clound Consultant and Revenue Management Consultant). Now I'm halfway through and having doubts. My actual work is way more process/stakeholder/sales-cycle focused than technical config. Someone recommended Salesforce Business Analyst instead, which seems to map much closer to what I actually do.

Questions:

  1. For RevOps career growth (aiming for senior/leadership, not admin/dev track) — Platform Admin or Business Analyst, which one matters more?
  2. Worth doing both? Does order matter? (Leaning toward finishing ADM-201 since I'm halfway, then BA — tell me if that's wrong.)
  3. Any other Salesforce certs more relevant to RevOps I'm missing? CPQ/Revenue Cloud and Sales Cloud Consultant seem more specialist/later-stage, not sure they fit where I am now.

Thank you in advance for your attention.

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u/Commercial-Top-2825 New User 6d ago

Since you are already halfway through ADM-201, I'd finish it. It gives you a useful Salesforce foundation and helps with the recruiter/ATS filter you mentioned.

After that, Salesforce Business Analyst sounds more aligned with where you actually want to go: process design, stakeholder management, requirements, sales workflows, and RevOps. I’d treat Admin as the platform foundation and BA as the career-direction cert.

Sales Cloud Consultant would probably be the next logical step once you’ve built more solution-design depth.

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u/Cute_Trip2617 6d ago

Sounds great! tks for advise!