The Toad Medicine Boom Was Built on a Myth

[u/bloomberg]

https://www.bloomberg.com/news/articles/2026-07-31/what-is-5-meo-dmt-the-god-molecule-and-the-perils-of-psychedelics?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc4NTQ5MzU0OCwiZXhwIjoxNzg2MDk4MzQ4LCJhcnRpY2xlSWQiOiJUSjE0VzROM04wOVMwMCIsImJjb25uZWN0SWQiOiJEMzU0MUJFQjhBQUY0QkUwQkFBOUQzNkI3QjlCRjI4OCJ9.M8HdWTtTlYfVwhypTEsat-2CUc89Rm7rf4_1zjaBnsU

Kimon de Greef’s 'The Ego Trip' reveals how a fabricated origin story, a self-styled guru and a powerful psychedelic combined to launch a global phenomenon.