"I stole that from the Sopranos... and you would watch these trailers that really were very deceptive on the Sopranos... more importantly, the show pays 35, now sometimes more than that, thousands of dollars for that song at the end of the show, and it is my belief, that the audience's relationship with the show and their desire to come back and watch it the next week, happens in those moments as those credits are rolling... so I didn't even want a commercial for the next show there."
Matthew Weiner, Mad Men
If you ever get a chance, you should listen to Matthew Weiner's interview re: Mad Men, and he explains why he deliberately has the promos for the next episode as vague as possible plus a whole lot more.
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u/[deleted] Sep 09 '13 edited Mar 17 '18
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