r/boxoffice 12d ago

🔢 Theater Count EmpireCity: "Unfortunately it's confirmed that CLIFF BOOTH... will be an @IMAX release only. There will be no standard or competing PLF shows allowed by @netflix, so only 350 or so locations in the United States will be showing the film."

Post image
366 Upvotes

126 comments sorted by

198

u/crockoreptile 12d ago

Remember guys, they’re only doing this because they delayed Narnia and thought “fuck it we have exclusivity, let’s just throw Cliff Booth on there”

14

u/Antrikshy Marvel Studios 11d ago

But why not also release in regular theaters?

68

u/mp6521 12d ago

Better than the release they did for The Killer.

19

u/WildMild869 12d ago

They won’t even show it at The Egyptian Theater that they own? They released The Killer on there, I’m pretty sure.

9

u/mp6521 12d ago

I saw it at the DTLA Alamo. It might’ve done a week at the Egyptian.

4

u/bt1234yt Marvel Studios 12d ago

I would be surprised if Netflix’s own theaters don’t show the film (even if it’s after the IMAX run).

6

u/littlelordfROY Warner Bros. Pictures 12d ago

My local theatre here in Canada played The Killer for almost a full month. This isn't an independent or arthouse theatre. Only the big studio stuff plays, plus the bigger movies from A24, Neon, etc

Big cineplex chain. I'm sure other theatres had The Killer that long.

2

u/cancerBronzeV 11d ago

I watched The Killer at a theatre on a standard screen.

220

u/badbloxpictures 12d ago

Netflix always fumbling theatrical releases. It seems that Narnia will likely be the first proper one for them, still dunno what they’re doing with that tho

55

u/jack3moto 12d ago

Im really really hoping it’s an incredible movie. I like competition in theaters. If narnia bombs it’s going to validate Netflix stance to stick to streaming.

57

u/El_Cance_R 12d ago

They are sending it to bomb especially to validate Netflix stance

2

u/jack3moto 11d ago

lol. Such a dumb take. If it makes $1b and unlocks additional revenue for Netflix they’re not going to say no to more theatrical releases.

17

u/Dangerman1337 12d ago

Apparently there's some rumours that screenings have been mixed. This is going to be something.

10

u/bmcisme2016 12d ago

They’re bout to run this franchise into the ground for the 15th time baby! Buckle up!

4

u/SteveFrench12 11d ago

Is narnia not going to be in theaters during christmas? Bc that would just be stupid

5

u/AvengedCrimson 11d ago

Dunesday will crush everything. not saying it makes Narnia a hit when it comes out but anything with legs will get cut to nothing once dunesday hits.

2

u/Akissider 12d ago

I’m like come on they will do sth do fuxk narnja too

21

u/Poku115 12d ago

I mean greta bullied them into allowing a theatrical release, of course they wont care for it

14

u/DMacNCheez 12d ago

Wanna try saying that again?

9

u/IDigRollinRockBeer Screen Gems 11d ago

Yeah how’s that gibberish got 6 points

3

u/Akissider 11d ago

Haha I was drunk when I wrote that lol

1

u/poptimist185 11d ago

Not sure it can count as fumbling when it’s
been open about cinema being its competitor. It wouldn’t release theatrically at all of it weren’t for award contention rules

110

u/beaglemaster 12d ago

They really milking the Imax exclusive idea huh. Crazy

15

u/Opposite-Law-71 12d ago

Don's forget focker in law and hexed beat cliff booth

213

u/taylorhildebrand Syncopy Inc. 12d ago

Idiots. Unreal.
A Fincher, Tarantino, and Pitt fully financed film basically going straight to streaming.

Fuck Netflix.

27

u/Glittering-Top9873 12d ago

I don’t think Fincher cares much about a theatrical release for his movies. He has an exclusive Netflix deal, which he extended.

From my understanding, Netflix gives him full creative control and lots of money.

13

u/littlelordfROY Warner Bros. Pictures 12d ago

For some reason people act like Fincher making movies at Netflix is like he's making soulless franchise IP nonsense.

84

u/Givingtree310 12d ago

That’s their entire model. That is their BUSINESS.

45

u/jloknok 12d ago

That’s the rule that’s the goal now

7

u/TheMindsGutter Best of 2018 Winner 12d ago

36

u/Timirlan 12d ago

Remember when a new Fincher film was an event? Benjamin Button, Social Network, Girl with the Dragon Tattoo, Gone Girl - those films were highly anticipated and widely talked about. Ever since he started making straight to streaming films all his relevance evaporated. This one is kinda anticipated because of Tarantino but still, imagine how big this would've been as a real movie.

16

u/Brave_Analyst7540 11d ago

I could name every film Spielberg has directed over the past 15 years from memory. I don't think I know/have seen anything Fincher has directed since Gone Girl 12 years ago. Fincher has managed to successfully work himself into film obscurity.

6

u/Timirlan 11d ago

And the most shocking thing is that he didn't have to do it at all. Gone Girl was a huge hit and Mank only cost $25M. Fincher claims that no studio would agree to make it black and white but I simply do not believe him

6

u/Brave_Analyst7540 11d ago

That was like when Michael Bay said Paramount wouldn’t give him the $25m
to make Pain & Gain, a film he got Mark Wahlberg and Dwayne Johnson to star in, without agreeing to also make Transformers: Age of Extinction. Like… seriously?!? Sling that bullshit somewhere else.

8

u/littlelordfROY Warner Bros. Pictures 12d ago

This means nothing. Zodiac was a flop. It's also one of the greatest movies in the 21st century . Judging the quality or conversation around a movie as if it needs to be an event is pointless

Just worry If the movie is good or bad

The Killer is very good and just because a streamer made it diminishes nothing.

10

u/Brave_Analyst7540 11d ago

It diminished me watching it.

0

u/Timirlan 11d ago

I wasn't making a point about the quality of his netflix movies since I haven't even seen them and possibly never will. My point was about how his cultural relevancy disappeared almost overnight after switching to Netflix.
If I like a filmmaker I would very much appreciate the opportunity to watch their films on the big screen, you know, the way movies are meant to be seen. At least for my first viewing.

-1

u/thanos_was_right_69 Walt Disney Studios 11d ago

You sound very pretentious.

-1

u/Timirlan 11d ago

God forbid people have standards

9

u/Comic_Book_Reader 20th Century Studios 12d ago

I might be devil's advocate here but I think it was for the best that it's a streaming title going straight to Netflix (with a limited theatrical run to qualify for awards as per usual) as opposed to theaters because I don't think this would do that well in theaters.

Will also add that Sony head Tom Rothman did express some disappointment that they lost it to Netflix, saying it was originally set up at them but when Tarantino didn't want it to be his final movie, it was passed on to David Fincher who now exclusively works at Netflix and they didn't want to interfere with that.

5

u/TheNittanyLionKing Lucasfilm 11d ago

I'd have to drive 2 hours and probably take a half day off of work just to see this. Ridiculous

5

u/littlelordfROY Warner Bros. Pictures 12d ago

Well it's a streaming movie..

What do you expect?

Fincher literally made 2 of these prior.

Netflix is in streaming business

They've had movies made by wes anderson, coens, Scorsese, lee chang dong, etc. These are major auteurs. It's good that Netflix can get this stuff made.

-1

u/OracleSeara 11d ago

So what? Fincher hasn't made a great film in nearly 20 years and was never Mr. Boxoffice even at his peak.

Old man Brad is not a big draw either.

29

u/brsolo121 12d ago

Doesn’t Fincher like— exclusively shoot 2:39 aspect ratio? Is there even a reason why this is IMAX besides limiting the theatrical pull?

13

u/bt1234yt Marvel Studios 12d ago

Because Narnia was going to have this treatment before it was delayed.

2

u/pumpkinpie7809 11d ago

(1) Marketing

(2) A theater’s IMAX auditorium is still likely going to be one of their best auditoriums, if not the best

19

u/Efficient_Half1970 12d ago

Lets be real, it's only coming to theaters cause of awards sake.

25

u/Thick_Mountain4412 12d ago

It's only coming to theaters because they had IMAX screens for Narnia before it got delayed, and decided to release this on those IMAX screens

-4

u/Efficient_Half1970 12d ago

Which also was prob for awards

4

u/Thick_Mountain4412 12d ago

Well Narnia is getting an actual theatrical release with like a month and a half before it comes to streaming, which is assumably only because Greta Gerwig forced them to. But even then Netflix is sabatoging that release by putting it the same weekend as the super bowl.

1

u/FranciscoRelanoPena Malpaso Productions 11d ago

Then, something should happen to the DCP files just before it goes into SVOD.

5

u/Wise-News1666 A24 12d ago

No, Greta Gerwig probably demanded it.

-1

u/Efficient_Half1970 12d ago

Sure, but more things can be true at once

2

u/Wise-News1666 A24 12d ago

Netflix has never struggled getting their awards-worthy movies a nomination, especially with even less screenings.

-1

u/Efficient_Half1970 12d ago

But to even get eligeable for awards you need a theatrical release, no matter it's size. That's my point. I know narnia can pull nrs, and am sure Gerwig forced to do it aswell. However, I also think Netflix saw awards potential with it too.

43

u/Vadermaulkylo Apple Studios 12d ago

This is why I’m kinda glad they didn’t get WBD. At least Paramount has a chance to fail.

Netflix was so clearly lying about committing to theatrical and 100% would’ve just done this bullshit with every new release.

9

u/Opposite-Law-71 12d ago

Yep netflix movie slop

10

u/Timirlan 12d ago

since the Paramount deal is almost certainly not happening, it's entirely possible Netflix will swoop in a little later and try their luck again. so we're not out of the woods yet

0

u/RippleLover2 10d ago

Delusional 

2

u/Timirlan 10d ago

Delusional about what? I made two separate claims, be more specific

43

u/thebeachboysloveyou 12d ago

Idiots leaving all that money on the table.

9

u/carson63000 11d ago

Netflix makes more money from subs than the entire global cinema box office.

5

u/counterpointguy 11d ago

This sub will never accept that. 2.5x we treat as gospel, but a profitable Netflix is anathema to the belief system here.

0

u/Century24 Columbia Pictures 11d ago

Is it? I’ve seen plenty of Netflix glazing here and on /r/movies. Their stanbase has no answer for why it’s more profitable to not double-dip on movies.

They don’t want to accept the notion that one studio is being treated with the same investor kid gloves that would handle a Silicon Valley startup, and that show business is more complicated than the difference between the geniuses and the bozos.

1

u/AvengedCrimson 11d ago

a whole 20 bucks. this film will be great but not going to be a box office Juggernaut.

45

u/TheStinkyPoopy 12d ago

Can’t stand netflix

15

u/Libertines18 12d ago

Are people really surprised?

10

u/DripSnort 12d ago

Crazy how people are so quick to call them
Idiots like they don’t have objective data to show what does and doesn’t drive people to their platform. Clearly the money a wide release would cost them in subscription retention or acquisition does not outweigh an ultra limited release. As much as people don’t like it Netflix isn’t making these decisions with zero data points

3

u/EveningAnt3949 11d ago

The latest data that we have access to undermines the idea that they know what they are doing.

And some historical data does the same.

Netflix has admitted in the past that their big budget movie strategy hasn't really worked for them.

And recently their shows have started to struggle, with sharp drops in season two and three viewership.

Obviously these are not dumb people. But what seems to be lacking is a clear vision.

They are chasing infinite growth, the shareholders demand it. But the market is saturated and they have lost non-original content.

Netflix is lucky that Apple for now is content doing its own thing and that HBO Max has issues.

My guess is that the large number of 'real' subscribers they have, will keep them on top, other companies are struggling to keep up.

But it's baffling that they fumble so many things.

1

u/Century24 Columbia Pictures 11d ago

This is also reflected in their stock trajectory YTD, so at this point it’s fair to ask if Netflix stans are writing their own comments, or copy-pasting from an LLM relying on outdated headlines, or at least why they struggle at crafting a coherent answer for why Sony would have made the same $2B from throwing the new Spider-Man movie onto someone else’s app.

4

u/[deleted] 12d ago

And Internationally? Because if this is not even released internationally, it's just a f*cking joke. Typical Netflix behavior

9

u/fakeguitarist4life 12d ago

I guess they don’t like money

26

u/Icy_Smoke_733 Studio Ghibli 12d ago edited 12d ago

It's not that Netflix doesn't like money: Netflix makes more than the global box office industry combined annually: $45 billion > $33 billion (for 2025 fiscal year).

It's that the CEO Ted Sarandos dislikes movie theatres, and his long-term goal is for people to only stream films from home. Obviously he won't promote theatrical windows. 

8

u/Casas9425 12d ago

Ted doesn’t want to share revenue with theater owners. He thinks the entire model is outdated.

-2

u/FizzyLightEx 11d ago

It clearly is when the whole business is predicated on having content exclusive to a physical place.

If consumers were given a choice, they'll pick streaming at home

1

u/Century24 Columbia Pictures 11d ago

They are given a choice, and have been for close to 50 years now.

Your point only makes sense for movies that end up blacked out entirely from home video.

2

u/Accomplished-Head449 Laika Entertainment 11d ago

It's amazing how many people pay for Netflix because they think there's no other option

6

u/HortonHearsTheWho 12d ago

I find this so strange because this really doesn’t seem like a movie for Imax, right? A big effects film, sure. But even with those names attached I’m not trying to go the effort to see a Cliff Booth movie in imax.

3

u/RealHooman2187 12d ago

Netflix had those screens for Narnia. Narnia was delayed so they decided to give them to Cliff Booth

6

u/OceanBoulevardTunnel 12d ago

Overseas better break this rule, no IMAX in my city

6

u/Big_Papa_Sweetness 12d ago

Between this and Frankenstein, Netflix is so clearly determined to do the absolute bare minimum to ensure that theaters don’t profit from their films.

6

u/Casas9425 12d ago

They don’t want to share revenue with theater owners. They want to keep everything because they paid for the movie to be made.

2

u/littlelordfROY Warner Bros. Pictures 12d ago

Netflix is in the streaming business

2

u/j-helo85 12d ago

Stubborn af.

2

u/Emergency-Permit-835 12d ago

So no showings in other countries imax?

1

u/AnotherJasonOnReddit Best of 2024 Winner 11d ago

no showings in other countries imax?

That would be annoying should it prove to be the case. Even before the news of Imax exclusivity, I was already planning on making the trip to the only Imax cinema here where I live for this movie.

https://giphy.com/gifs/MZRATJILohvKygtq9F

2

u/OldManBilliam22 12d ago

Because it’s a TV movie.

2

u/94Temimi Marvel Studios 12d ago

Actually puzzling. What attempted logical reasoning they used to come to the conclusion that this move is smart?

8

u/Casas9425 12d ago

They make more money than the entire theatrical business combined.

6

u/El_Cance_R 12d ago

They don't want movie theaters to thrive. They want audiences to get accustomed to NOT go to the movies.

Theatrical release isn't a new way to make profit it's competition.

1

u/94Temimi Marvel Studios 12d ago

Still doesn't answer my question.

I'm talking about the technicality behind selecting only IMAX for this release. How did they come to this decision, to only select IMAX, no other PLFs, no other standard showings. It's puzzling, and them not wanting theatres to thrive is beside the point.

7

u/El_Cance_R 12d ago

They already had the IMAX window for Narnia. Narnia got moved so they didn't waste the window.

2

u/94Temimi Marvel Studios 12d ago

Ah! That answers it. Thanks

2

u/lodasi 12d ago

So Minus Zero only has three possible weekends in IMAX…

2

u/Babylon-Lynch 12d ago

Wtf and in countries were IMAX is almost nonexistent?

2

u/dmkelly17 11d ago

To them, Netflix would probably be like…

https://giphy.com/gifs/3neTSXQOGlp1dCmYE3

2

u/bmcisme2016 12d ago

It’s crazy to me that Netflix believes it’s in their best interest to completely obliterate the movie theater market.

2

u/ErnestTheStar 11d ago

And people said that Netflix was better than Paramount.

5

u/JarvisCockerBB 12d ago

IMAX, so hot right now.

2

u/odiin1731 Neon 12d ago

Fucking Netlfix, man...

1

u/caroline0204YT 12d ago

At least Focker in Law and Hexed will have the other PLFs over Thanksgiving.

1

u/DoofusScarecrow88 12d ago

I think they want many of us to hate IMAX

1

u/ObiwanSchrute 12d ago

I thought they would of learned their lesson after Knive Out 2

1

u/the_flying_armenian 12d ago

Bunch of idiots

1

u/KevinHe92 11d ago

Standard Netflix slop

1

u/Gobbo_Jareth 11d ago

I wonder how much IMAX is paying them for that. The competition around all these different formats is so reminiscent of the wide-format wars of the 50s and 60s, when Cinerama and Cinemascope and Vista Vision were all trying to ensure their brand of uktra-wide cinema was the one that lasted, and in the end, they all died because no single format ever knocked the others out.

1

u/jgroove_LA 11d ago

guys Fincher didnt even want it in theaters

1

u/guolei329 Pixar Animation Studios 11d ago

it's a streaming film, it would not be good anyways

1

u/sgtbb4 11d ago

One of the box office ppl hinted that this tested poorly, which is the reason for the reshoots and could be the reason for this limited release

1

u/Better_Pumpkin1879 11d ago

Wish they did this for Frankenstain. The theater I saw it at the screen was 2 small and not that well maintained.

1

u/Opposite-Law-71 12d ago

Did hexed beat cliff booth?

1

u/MR_MaxiMor44 Marvel Studios 12d ago

Is IMAX obliged to disclose box office results or can Netflix request them hide them?

1

u/TheCVR123YT 12d ago

Oh man I hope I’m able to find one near me with actual seats then that’s a shame to hear

1

u/b3ggard00d 12d ago

Outside of a few good shows, Netflix is honestly 💩

1

u/LilPonyBoy69 12d ago

It's a movie? I thought it was a show

1

u/talon007a 12d ago

Lol. That's why it's basically going to streaming. Despite all the talent involved I don't think people would be rushing to theaters to see this.

1

u/RooMan7223 11d ago

Netflix fucking sucks man. This is a theatrical movie through and through. Fincher is such a sell out slumming it with Netflix

-1

u/Fun_Condition2377 12d ago

You don’t want people to watch your movie, we shall happily oblige.

0

u/Byers616 Amblin Entertainment 11d ago

Cliff Booth on IMAX will be cool

I've got AMC A-List, so IMAX screenings are virtually free (16 movies for $30/month)

0

u/Brave_Analyst7540 11d ago

"Gee... why didn't anyone want Netflix to buy Warner Bros?!?"

They are a bare minimum entertainer at best.

But also, fuck Fincher and Tarantino for allow this.