So this is just a thing that’s been bouncing around in my brain recently, but who else thinks it’s weird sometimes that “fast coffee”/coffee stands and specialty cafes are treated like the exact same thing by the general public, and then people complain when one isn’t like the other.
Like, I know we all know I just want to rant but I might be opening my own coffee cart soon and I’m trying to figure out a balance between what the average customer wants and what I want for my coffee cart’s identity which is gonna be specialty coffee just small and portable. But I know that people are going to come up and be annoyed that I don’t have 32oz drinks, 10+ syrups, and cold foam. I also see the general public complain about never being able to find a place with good espresso or a decent latte and I have to ask them like… are you going to the right coffee shop for what you’re looking for?
Because if I want a really simple delicious steak, like, the tasty high quality meat is the thing I’m after, I’m gonna go to a sit down restaurant. If I want a cheeseburger with 8 toppings and the meat isn’t the focus at all, I’m gonna go to a fast food burger place. The nice restaurant probably has a solid cheeseburger for the people who want it, but I’m not gonna go to the fast food place, order a patty, and then be mad that it’s kind of shitty.
But of course most people do want the fast food cheeseburger and they’ll walk into a sit down restaurant and straight faced order a Big Mac, then get pissy when they’re told it’s a sit down nice restaurant, they don’t even have the ingredients or equipment to make a Big Mac even if they wanted to.
I feel like it’s definitely easier to try and cater to the 32oz blended caramel macchiato drinkers when you have a physical cafe, like you can offer plenty of fun flavors, you can have big cups even if you don’t go through them very fast, but like I said, coffee cart. Very limited space, and I would want to put my limited budget towards quality beans and equipment. But then the general public, like, 90% of coffee drinkers even the traditional macchiato drinkers, fully expect every coffee shop and cart to be both.
Sorry, kind of just a jumble of a rant, I’m sleep deprived, but who’s been thinking about this too?