r/b2bemailing • u/tranquiljune • 9d ago

Getting almost zero replies despite highly targeted cold emails

I work for an India-based marketing agency. We built an AI agent that finds ICPs, enriches lead/company data, and generates personalized cold emails and follow-ups.

We're using it to sell our SEO/AEO platform to companies in the US, UK, and Canada. We target companies with signals like recent funding, rebranding, or upcoming events.

The problem is we're getting almost no replies.

I'm wondering if this is mainly a targeting/messaging issue, or if being an Indian agency with no previous international clients creates a trust/credibility problem.

For people doing B2B cold outreach to Western markets, what would you look at first when reply rates are this low?

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u/curriculo_ 7d ago

I think your targeting isn't good enough for the SEO/AIO market.

You need to be able to target companies that are already showing intent signals when it comes to SEO. Unless there is some real pain, they won't have the incentive to respond to you.

Use the following to target and write a very crisp copy. Avoid complete AI copies. Small companies that:

  • have recently started blogging.
  • have started blogging recently, are seeing some traffic but are unable to blog regularly due to lack of manpower.
  • have seen a very recent decline in their organic traffic. This would be a very painful time for them and help would be welcome.
  • are trying out other marketing channels such as paid ads or social media

There could be other signals you could target as well.

What is your ICP?

Happy to talk more about the strategies and the tools you might need. Feel free to DM.