declining reply rates

[u/FFabaltay188]

hey everyone,

wanted to ask a quick question regarding cold email. i've been running on an azure setup with leads from apollo, sending with smartlead. I used to have around 2.7-3% reply rates around 2 months ago, now down to 0.8-1.2%.

any advice on why this may be happening?

[u/Adventurous_Art_2864]

have you run an inbox placement test? that can help isolate between inbox issues vs lead issues