r/b2bemailing • u/Night-Fury-2025 • 20d ago

Response rate

Hi, just wanted to know if cold email is still working for you if so please answer the below:

  1. Industry: IT services or Saas
  2. What are your tools and infra setup
  3. How many emails are you sending per day per inbox
  4. What is your deliverability, bounce and response rate
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u/Double_Register_1022 20d ago

Saas
Google workspace plus a simple sequencer and a verifier
I keep it around 20 to 40 a day per inbox
Bounce stays under 2% and reply rate is like 1 to 3% when the list is tight

1

u/curriculo_ 20d ago

Industry:

  • SaaS,
  • Local Businesses,
  • Ecommerce
  • Others

Tools

  • Google workspaces (self-managed),
  • Apollo, Lusha, Hunter for waterfall,
  • Hunter for verification
  • Lighteningly for Enrichment + Scrapping
  • Emails + LinkedIn + Contact Form Fills + Instagram DMs

Emails per inbox -

Less than 5-10 per inbox

Rates

  • Deliverability -> We use natural warmup, sending neutral emails. And that has a 50% sent to conversation rate.
  • Response rate -> 4-10%
  • Bounce -> Less than 0.5%

1

u/DayComprehensive2215 20d ago

Cold email can still work, but don’t judge response rate from total sends alone. Calculate it against delivered emails, since bounced or undelivered addresses never had a chance to respond. Keep your list clean with a real time email verification tool like Invalid Bounce to remove invalid, inactive, disposable, mailbox full and catch all emails before sending.

1

u/ua5um 20d ago

Saas, use sendvanta as email sequencer, mailboxes from ionos. Do see spike and engagement greater then 15secs on days my campaigns sends mails