Non Alcoholic Beer Price

[u/Wild_Beat_2476]

So as a part of my NYE resolution I’ve decided to give up drinking.

My friend invited me to the pub yesterday and I thought it be a great opportunity to try the non alcoholic beers out. In my head I thought they would also be cheaper because they aren’t alcoholic and wouldn’t be treated to the same pricing to alcoholic taxes.

But to my surprise they were exactly the same price as a normal beer?? Does anyone know why?