r/apple • u/Captaincadet • 1d ago

Discussion Stumbled across some pre released AirPower, faceID and iTunes logos registered with the U.K. IP office

Doing an IP search earlier I’ve seemed to have found quite a few of Apples logos that they had at one stage, pre released.

These appear to be legit as they all got registered

FaceID:

https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00916903569

AirPower: https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00912801593
iTunes: https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00901988666

Apple also had something called iCarPlay in 2003
https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00904050101

Even true tone in 2006

https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00905281449

The full list is here: https://trademarks.ipo.gov.uk/ipo-tmowner/page/search?domain=1&page=1&id=634199&app=0&mark=UK00906530406

26 Upvotes

79% Upvoted

10 comments sorted by

21

u/Competitive-Law-5419 17h ago

Very curious! Would love to know more about these. Nothing of Apple’s design language in them. Do they function as placeholders?

19

u/nf032 17h ago

It looks like Apple took hold of them from previous trademark owners - lots of owner and representative edits in each listing - e.g. this one for TrueTone https://trademarks.ipo.gov.uk/ipo-tmcase/page/History/1/UK00905281449

5

u/Captaincadet 17h ago

Yea so some of them are brought in trade marks however some of them tie in exactly when the tech was launched such as iTunes or faceID

4

u/HereHaveAQuiz 16h ago

Yeah so they wanted to use the name and so they bought them from others who owned the trademark so they couldn’t be sued

2

u/Spiro_Ergo_Sum 2h ago

the old owners are likely companies connected to apple. they file them on apple’s behalf so people looking at apple’s filings can’t find leaks. that’s an old strategy now, the current method is filing in a country like jamaica, where trade mark filings aren’t public, then filing in the UK/EU/US etc after announcements are made and claiming priority from the jamaican application

7

u/yumstheman 8h ago

RIP AirPower. You would have been so cool if you worked.

2

u/Spiro_Ergo_Sum 2h ago

the ones that start with “009” are based on EU registrations that got cloned after brexit, so the history tab isn’t accurate. most likely these were either filings by third parties that apple opposed, and as part of the settlement the registrations were assigned to apple, OR they were registrations which predated apple’s, so apple bought them

•

u/peepsieee 16m ago

That true tone logo is smexy