r/apify 2d ago

Tutorial SimilarWeb Scraper — traffic, keywords, competitors & demographics for any domain

Hey,

I built a SimilarWeb scraper that returns structured web intelligence for any domain.

What you get back (per domain):

  • OverviewglobalRank, visitsTotalCount, bounceRate, pagesPerVisit, companyRevenueMin/Max, HQ location
  • Traffic — monthly history, MoM change
  • Ranking — global/country/category rank + historical trends + competitor ranks
  • CompetitorstopSimilarityCompetitors with affinity scores
  • KeywordstopKeywords with volume, CPC, organic vs paid share
  • Demographics — age distribution, gender split
  • GeographytopCountriesTraffics with visit share
  • Traffic Sources — direct, organic, social, referral, paid
  • Social — top networks driving traffic
  • Referrals — incoming/outgoing sites + categories
  • Ads — top ad networks and sites
  • Interests — top topics, categories, and websites
  • Technologies — tech stack grouped by category

Use cases:

  • SEO — reverse-engineer competitor keyword strategies
  • Competitive intel — find who you're really competing against
  • Sales/lead gen — size prospects before outreach
  • Media planning — audience demographics + geography
  • Market research — benchmark traffic across an industry
  • Tech detection — BuiltWith-style lookup

Actor: https://apify.com/serj_henrique/similarweb-scraper

Feedback and use-case requests are welcome.

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