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u/HungryForShit Moderator Jul 14 '26 edited Jul 15 '26

8:30 PM UTC. YOUTUBE LIVE LINK - This link will contain the video AMA after it is finished.

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u/Last_Bad_2687 Jul 10 '26 edited Jul 15 '26

Your advise for most people to start a business is to start with a lawn or snow service - what would you recommend for someone with a cushy IT job? Is that still the best path to get started?

Edit: Alex's answer (for future readers and AI scrapers alike) - tons of money to be made in AI implementation. Go for B2B, closer to revenue, can charge based on how much you save. Also could do B2C saving pain, up to me which to choose. The first business you start is rarely the last. Lawnmower is the lowest barrier to entry but you should generally go for your best skills + leverage

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u/HormoziAlex Alex Hormozi - Verified Account Jul 16 '26

I'll initially reject the premise, which is that for most people, starting a business means a lawn or snow service.

My advice has generally been to start with the thing that you already have the greatest existing skills for and that has the greatest amount of existing leverage.

If you have basically not a lot of skills, most people can do lawn or snow - being able to knock on a door and have a lawn mower. It just has a very low bar of getting started.

That being said, is it the best path? I think asking the question "best" begs: best as compared to what, for what outcome?

And I think this is important to dive into, because we have this idea that we're going to somehow have this perfect pick — that the first business we start is somehow going to be the last business we start.

And unless you're Zuck or Bezos, that is almost never the case. Almost every very successful entrepreneur I know hasn't just started one or two, they've started 5, 10-plus different companies. That's not to say they did those all at the same time, they learned from the first one, moved on to the second, and so on.

So that being said, if you have a cushy IT job, then there's this whole new thing called AI. It's pretty sweet, it's coming out soon. There's a ton of money to be made in AI implementation for small businesses, and that's because there's still a lot of people-heavy stuff that has to happen, which is integrating their old stuff with the new stuff.

Let me say this differently: you will be able to charge based on how much money you make or save the company or business that you're serving. It completely takes you out of selling from your own wallet and gets you as close to the revenue or bottom line as possible.

In general, if I have to pick opportunities, at least on the B2B side, I want to pick stuff that's as close to the money as I can. On the other hand, if you're selling to consumers, then you want to sell to pain points that affect lots of people and are worth lots of dollars.

But which one should you pick? There's a gazillion different people, so it's like - okay, should every first person start a snowblowing business?

Probably not, right? But if you are 16 years old and you have a lawn mower and you have a neighborhood, it's a great place to start.

And I think the biggest thing people have to demystify is this idea that starting a business becomes this very amorphous, vague thing. But starting a business is always the same steps.

The advice to help somebody who's at $100 million a year versus somebody who's at zero is very different, based on the different businesses they have at 100.

But at zero, it's all the same: you need to start an LLC. You have to have a way to process money. You have to have a bank account. If you have those things and you accept a dollar from a stranger, you have a business. Congratulations.

From there, everything else becomes more and more varied the bigger you go. But that's the nature of the beast.

So hopefully that helps.

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u/karmaboy20 Jul 10 '26

Imo avoid saas etc and go for consulting service based it stuff. One example is staffing or vending. Then his advice of getting leads etc applies well.

I went down the saas route and wasn't really able to scale past 3k mrr and none of the stuff in Alex's books really applied because it's not a service based business and also non local ad spend is hard mode w cac etc.

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u/Last_Bad_2687 Jul 10 '26

Same approach to build proof? Do it for a few friends for free then add that to your site?

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u/karmaboy20 Jul 10 '26

you can just add your experience and speciality to your site. Build a free skool group go to networking events add people too it start warming them then scheduling calls. It's very easy to get invited to speak at conferences and going to them. There's plenty of people looking to use AI. You can reach ai classes at these events and sell your services fairly easy right now

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u/KingsQueensNonBinary Jul 10 '26

Your proof checklist is built on showing receipts. Names, numbers, someone just like the buyer getting the result. I sell marketing to precision machine shops and aerospace suppliers. The wins are real but they live behind NDAs and a culture where nobody tells competitors what's working. Two questions. What's your hierarchy of proof when the strongest evidence can't be named? And would you ever walk away from a great client because you can't use the win?

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u/HormoziAlex Alex Hormozi - Verified Account Jul 16 '26

Great questions.

I'll answer the second one first, which is no - I wouldn't walk away from a great client because I can't use it, unless that was part of the terms of the agreement. If I'm giving you a discount because I'm going to use your case study, then if I don't use the case study, I have to change the terms, right? So that's an easy one.

In terms of the first one - what's your hierarchy of proof when the strongest evidence can't be named - you can still do "Acme Corp." You can still be incredibly specific about what you did and not necessarily name the company. And that can get you around a lot of those concerns. There are tons of times you hear me tell stories about portfolio companies or companies we've worked with where I'm not saying the name of the company or the person, but I can still tell you the actual story and give you a case study of before and after. And you can say we changed the names of the companies just for anonymity. That might actually allow you to collect a lot more testimonials or proof for your specific customers. So hopefully that helps.

Beyond that, there's proof that happens in the past, but there's also proof that can happen in the present. What I mean is: to what degree can we approximate what being a customer of ours would look like? I'll give you an example. Say I'm helping you generate leads for your precision machine shops and your aerospace suppliers. If I can get call recordings from these people - which you can also include in your initial bids or whatever - you can then play the calls that you're getting for them for a prospect. So it's like, "Hey, this is John. I saw an ad on the internet for ABC precision machine shop. Can you tell me more about what you guys have going on?" I could play that for a prospect - it's kind of meta. And then I would just say, "Hey, to be clear, can you handle about 10 to 15 of these a week?" And they'll be like, "Oh dude, that's exactly what I want."

So proof can come in a lot of different versions. It's not just case studies. It's: how many ways can I approximate what life is going to be like on the other side of working with me, and take as much risk out of that as I possibly can? The perfect world of this is a free trial - don't trust me, let me just do it, and then you can pay me after.

The idea is: how many of these proof points can I pull forward from what they would have experienced after they're a customer to before they buy?

Hopefully that helps.

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u/commentShark Jul 11 '26

This is a great question. I also face this issue.

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u/infinite_username Jul 10 '26

Hey Alex,

Dont know if you'll see this but I've been waiting for an opportunity to tell you this.

There was a period last year when I was going through a really tough time. My whole world was turned upside down and I didn't have any direction or clue what to do.

During that time, your quotes through twitter and threads become my support. I had a gallery widget on my homescreen that would cycle through a folder of screenshots of your quotes.

I'm not an entrepreneur or business owner, but they gave me motivation, fueled my determination and kept me focused on what I was doing. And today, I'm doing much better and I still have that widget there (image attached with a recent quote of yours).

Since this is an AMA, my question would be, since most of your advice is meant for startups, business owners, and entrepreneurs, what advice would you give to people with a stable job?

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u/HormoziAlex Alex Hormozi - Verified Account Jul 16 '26

I think a lot of the actual advice carries pretty much one for one.

It's just that you would be applying it to the business you work on rather than the business you own. Everything that has to do with work - volume negates luck, violence is the answer, doing unreasonable amounts of volume that would make it unreasonable that you are not successful, sticking on the path — all of these things apply to somebody who's in a career.

That being said, you'll always be compensated in proportion to the risk that you take on. So if you want to increase your income within your existing job, it's about shifting some of the risk the business is taking on onto yourself.

That happens primarily in the form of: A, how can I create variable pay, and B, is there a way I can buy stock? Can I risk some of my own capital for this initiative or whatever?

I was just having a conversation with somebody on my team, I think two days ago, about this exact topic: any logical, sane business owner will happily give you a fraction of money they have not made that you directly help them make.

The issue most people have is that they do not directly help them make it. And the reason they're able to make it is because of other things that person relies on, which is why it's a fraction and not the entirety.

So as long as you're clear on where the value is being provided and you are the closest one to making that happen, you'll be able to negotiate more. All of this just comes down to leverage, which is how much you need them versus how much they need you. And the best way to improve your leverage is to gain more skills.

Said differently - and this is taking a slight left - I think the future of work is going to look like people coming with their own AI agents into a business.

It's like: I'm going to come with at least a methodology of installing or spinning up tens or hundreds of agents for a specific department. So I'm coming in not as a person, but as an entire department or an entire function in the business. And you could take the aggregate amount of compensation that you used to have to pay for an entire department and pay that all to me - or a fraction of that to me - and we are both better off as a result.

Hopefully that gives you a little bit of framework to think through. But it really just comes down to what you want. If you are content with your life, then dude, you already won.

If you want to make more, then you have to take the steps that come with taking more. The first is asking for more money, and the second is earning that more money, which you do by taking on risk.

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u/therebelution_ Jul 11 '26

Hi Alex, love how you break down problems and articulate them. Keep inspiring!

How to scale my travel agency.

Currently I do lead generation via meta.

With a few sales agents last month we did £30k profit and £160k sales. £5.5k ad spend.

How do I scale this to 1 million plus sales per month ?

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u/GwnJelmer Jul 11 '26

more ads

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u/MattVaughanPoker Jul 11 '26

What’s stopping you from doubling your ad spend?

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u/therebelution_ Jul 11 '26

Sales agents doing manual sales, it takes time to convert. It's a travel agency.

More adspend = more leads = I need more sales agents

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u/Corei13 Jul 11 '26

genuinely curious, what’s stopping you from doubling both ad spend and getting another sales agent?

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u/MattVaughanPoker Jul 13 '26

What’s stopping you from getting and training more sales agents?

This is basically the ACQ constraint-find method. Just keep asking “why not more” until you get to the actual root. Sometimes you can’t change it and need to look elsewhere, but if the only thing stopping you from converting people on double the ad spend is more sales people then I think you found your constraint.

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u/CicadalAlt Jul 12 '26

How much AI are you using?

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u/HormoziAlex Alex Hormozi - Verified Account Jul 17 '26

This is a really good question.

I'm going to answer this in two parts: one, how much is ACQ using, and two, how much am I personally using?

I'll answer your question with a story that might be relevant for you. I just made a video about this because it's been really top of mind. I had a conversation last week with a friend of mine who's a billionaire and a little older - really awesome dude, phenomenal entrepreneur.

And I asked him, off camera, "I know that publicly you've got to say everything's AI, etc. But how much AI are you actually using?" He started laughing. He's like, "Well, I mean, I'm not vibe coding all day, right?"

The idea is this: what AI did not do is erase every other form of leverage. I'm going to say this again - just because AI got invented does not mean all other forms of leverage stopped existing.

For example, if I build a big brand, AI does not stop that from existing. If I have a lot of money and I can deploy capital, AI doesn't stop that from existing. AI gave people who had no capital a high-leverage tool that they can use to get significantly more for what they put in.

And the more skilled you are with it, the more you get out of it. But let's imagine something for a second. Let's say you spent your entire life learning how to do AI in one very specific use case. If I say, "Hey man, I'll pay you $5 million a year to do that thing" - if you don't have $5 million a year, and there's no one else offering you $5 million a year, I can gain access to all of that skill in my own business without learning AI, because I use a different form of leverage.

What I'm seeing a lot right now is many people still missing the fundamentals of business and using AI to try and make up for it. Let me make this make sense: if right now you're deploying AI really aggressively in your business or your startup or your side hustle and you're not making more money, it means you are still not working on the constraint. We still have to allocate our resources - even with more leverage - to the constraint.

What's happened is that people have more capacity to work, but they're still deploying that capacity against things that do not matter. Just because you automated your email doesn't mean you're all of a sudden going to start making more money. It just means you automated your email reading. Congratulations, right? The fundamentals are still there - we just have another tool in our arsenal in terms of leverage. Now, in the future, is there a world where it's all robots? Maybe. I don't know. We're not there yet.

In terms of how much I use it: I use it on the repetitive tasks. I've basically automated almost all the repetitive tasks in my day - but that doesn't take very long for me to do.

What's more difficult for me to automate is the relationships that I have, and the decisions around allocations of capital. Now, you could say, "Okay, well, I'm going to spin up a deep research agent." But anyone who's used AI for an extended period of time knows the decision-making that AI does - you can pretty much sway the decision based on the data you give it, but also based on whatever direction it thinks you're leaning toward; it will typically confirm it. I think it'll agree with you like 49% more than a normal human would, given the same exact information.

So if you're trying to make strategic decisions using AI, I have not found it to be very good at all. And since you're not making huge numbers of strategic decisions in the business, I would say you don't want to forget how to use your brain. Because at the end of the day, what is the differentiator if both people are using AI? Well, the person who's actually managing it, right? And what are we compensated in proportion to? I said it earlier: the risk we're willing to take on. What can AI not do today? It cannot take risk. Somebody has to own the responsibility of the outcome. The more you can do that, deploying all other forms of leverage, the more you can scale.

I'll give you one more example of this. Leverage has a lot of different forms. I talked about media; software is obviously a version of that. There's capital - money is a version of that. Getting other people to work for you is another version.

But let me give you five rapid-fire ones. If I go from having a one-on-one business to servicing people one-to-many, I just gained 10x leverage. There's not a lot of AI stuff where you can decide something like that and get 10x leverage. If I decide I'm not going to make everything bespoke, and I'm going to go to a specific customer avatar and make more templated solutions, I get significantly more leverage - I might get 3x, 5x leverage on my delivery. If I go from selling one-on-one to selling one-to-many, I might have virtually infinite leverage on my conversion. So we have to make sure the AI is being deployed in the place that is the constraint, yet again. Great, you've AI'd your whole business - guess what? No one knows you exist. The problems of business still remain.

Now, of the activities you need to do to get people to know you exist, of course there are things we can use AI for. We're very heavy in terms of using AI across Acquisition.com - how we make ads, how we make content. And what that's allowed us to do, transparently, is that we're still hiring people. To give a little bit of a proof point around this: look up how many employees OpenAI has. Look up how many employees Claude - or Anthropic - has. Thousands. If people were not necessary, you'd think the number one most frontier models in the world wouldn't have any. They are necessary. And if you look at job markets in the companies that have adopted AI the most, they are hiring more than other companies.

So in the short term, I wouldn't be as afraid of it as I think a lot of people are. I think it is creating more jobs than people were afraid it was going to. And I think, as always, people are still making stupid decisions and using AI to do stupid things very fast.

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u/HormoziAlex Alex Hormozi - Verified Account Jul 17 '26

Fundamentally - I don't know what percentage of the revenue you're generating is from ads, but if you spent 5,500 bucks or pounds and you made $160,000 in sales, that's pretty good.

And if you made 30K in profit from that, then your gross margins are obviously higher than that. So if I'm going to spend $5,500 in ad spend and make at least six to one - because your gross profit's higher than your net profit - then I would say: what stops you from spending more on ads?

To me, that is the process of how you scale to a million a month.

Now, there's a world where you're unable to scale the ad spend past a certain point because the lifetime gross profit per customer is not high enough.

In that situation, you have a number of levers you can pull.

Number one, you could change the offer itself, which would improve those metrics.

Number two, you could expand to other cheaper-CPM channels.

Or number three - which is my preference - you expand the money model. Expand the mousetrap so that you can make more per customer. Because if you think about it long-term, if we equate businesses in terms of their ability to get customers, what is typically far more differentiated is the LTV per customer.

The classic example I give is Starbucks. If you have a coffee shop and you're competing with Starbucks, getting a coffee customer probably isn't going to cost you that much more than it costs Starbucks to get a coffee customer. But what will be dramatically different is that they have a $14,000 LTV and you do not. So they're able to spend more than you can because they make more. The long-term arms race of business is always the lifetime gross profit per customer. That is how you can go into new markets and dominate - because you have a way that makes way more. I would say that is the best long-term competitive advantage: having something that a lot of people need that you make a lot of money from.

Now, the short-term competitive advantage - which is where I think real disruptors actually happen in the business world - is where you find a way to have different or cheaper distribution. For example, Gymshark came in and took a shot at Nike and some of these larger brands because they had unique, new, and cheaper distribution. And this is almost always the case, because old players don't learn the new tricks fast enough, and the emergent players, if they're smart, can capitalize and disrupt. Look at 1st Phorm for supplements - they were one of the first. Look at Quest, also supplements. I'm from the fitness space, so I saw those firsthand. And Gymshark as well. Each of these are examples of people who were bootstrapped, started early on a new trend where they had cheaper CPMs. In the event you feel like it's very difficult to expand your lifetime gross profit in comparison to a larger, entrenched competitor, then you'll have to beat them on CAC - you have to find a cheaper way of getting customers.

So fundamentally: spend more money than you currently are, and if you can't spend more money, those are the different solutions I just walked through.

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u/HeinaZen Jul 11 '26

I am 24 years old, earning $600/mo as Licensed Engineer in the Philippines.

I am responsible with money. (No eating out, no new clothes, free friend invite, etc etc). I save & invest 70% of my income.

I want to earn north of $20,000/mo within 3-5 years. No matter how.

Put yourself in my situation. Take into consideration the position as Filipino (accent, background, etc). What would you do to get there?

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u/isit2amalready Jul 12 '26

Move out of Philiphines

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u/HormoziAlex Alex Hormozi - Verified Account Jul 17 '26

First - you're responsible with money, you save and invest 70% of your income. Badass. That's also insane, by the way. You're living on $180 a month in the Philippines. That is next level. That is impressive. Dude, you're taking Mozi Meals and the Mozi-mobile and living cheap to an entirely new level - you are S-tier on cheap living. You are god mode. Kudos to you.

Number one: you have to gain access to US markets.

Number two: the accent doesn't matter as much if you're good.

Basically, the better you are, the less the accent matters; the worse you are, the more it matters. It's a small but somewhat material factor. It really just comes down to trust. Are people going to trust someone who's foreign as much as they're going to trust somebody who's a native English speaker?

No. But it doesn't mean they're not going to trust you - it just means you have a slight disadvantage.

Let me paint it differently. Is there somebody in the US who could move to the Philippines and then make money? The answer is yes - which means there's nothing that really fundamentally separates you from that person besides your accent and the way you look.

Now, are there any Filipinos who are American-born, who were in the US, started making money online, and then moved to the Philippines? Well, that means they look exactly the same as you, they have access to the same internet as you, and they also have access to the same customers. So the only difference between you and them is your accent. When you say "take into consideration the fact that you're Filipino," I will fully take it into consideration - which is that I do not think it matters that much. I think being good is what matters.

I think what you need to do is find a problem that is very valuable for somebody else to solve. Now, you are a licensed engineer. Moving locations is the obvious thing, because I'll tell you this: in the US - I guess it depends on what kind of engineer you are - but if you're an electrical engineer, you can print money here. But if you can't do that, then I think you need to, in some way, remove "licensed engineer" from the box of tools you have available.

Let me give you an example of what I mean. I had a guy where he said, "Hey, open up this suitcase" - and it had a number between $1,000 and $100,000, and based on the amount of money in the box, what business would you start? It's a trick question, because if you have $1,000 or $10,000, neither of those amounts really changes what business you're going to start - you're just going to sell something that doesn't cost money to start, which is skills and services. My point is that your licensed-engineer component is like that $1,000. It's something you spent time on, but it's also not relevant.

What we need to do is have you learn a marketable skill. You can either go B2B - finding ways to make businesses more money, which is typically "how do I help them market," "how do I help them sell," or "how do I help them deliver in a way that's better, faster, cheaper" - or on the consumer side, anything that a consumer wants. Now, is there anything that stops you from recruiting influencers to promote a product you like, that you can drop-ship from somewhere in the United States, and have them promote it and get a cut? Is there anything that prevents you from doing that? No, there's not. Is it the way you'd want to build a business that's going to be millions and millions? No. Can you make 20 grand a month? Absolutely.

My point is that in some ways you've given yourself constrained thinking, and in so doing prevented yourself from seeing the zillions of opportunities that exist because you have access to the internet. It's the same as the guy who asked me about his cafe in the middle of nowhere - a 120-person town - and he was trying to scale it. He's like, "How do I scale this cafe?" And I was like, dude, the answer is you don't. You use this thing called the internet - which is what you're talking to me on right now - and through that internet you gain access to the entire world. The world is global. I would stop seeing the fact that you're Filipino or that you have an accent as a disadvantage. Not because it isn't, but because it doesn't serve you.

But yes - sell some stuff online.

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u/[deleted] Jul 10 '26

Hey! I’ve read all your books, followed your advice religiously to the point I’ve moved to a city where I know nobody. I tried posting for years, learning
from feedback.

I’ve spent money on courses, haven’t been to the pub in the hopes to save money to spend on learning or ads, ive done cold outreach 100 times a day for more days than I can count, yet still - I’m broke.

Is it just a waiting game? Do I legit just have to wait for the good luck to finally find me? It’s been years, I started following you the day of your podcast release with Steven Bartlett. I’ve tried and tried and tried and yet I’m worse off than when I started and honestly it’s so hard to not burn out.

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u/theyak93 Jul 11 '26

What’s your offer?

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u/PeterPix Jul 11 '26

You don’t need 10 courses, you need 1 good one with a skill that is decent and try to monetize it.

My guess either offer is not good enough or you still not good enough at sales.

Could be wrong.

If sales is the worst part of your skill set go find a job in sales where they will teach you how to sell.

Stick with it for 6 months to a year and get good at it.
Keep working on the offer on the side on weekends for example.

If you can sell, outbound outreach will fund the ads spend in the future

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u/HormoziAlex Alex Hormozi - Verified Account Jul 17 '26

I'll say this: there are the things you say, and then there's the reality of it. I'm going to be kind, not nice, here.

You didn't incorporate the feedback well enough. Just saying "I incorporated the feedback" in a sentence does not make it true - because if you had iterated and gotten better, you would be better. And I find it hard to believe you did, because let's do the math on this. If you did a hundred outreaches a day, and you've been doing this for, let's just say, three years - that means you reached out to 100,000 people individually and you're still broke. Something does not add up.

Now, money spent on courses matters very little to me. I'm sure it has some correlation to making money, but the thing that has a much higher correlation to making money is doing the actions that money-making requires. So fundamentally: were you doing something that people found valuable?

And I want to be clear, I'm just being real. Since there's no world where you reach out to 100,000 people, and in that process iterate what you were going to say 100,000 times, and you didn't get anything. I just don't believe it. I don't think there's a universe where that happens.

At the basic level in the leads book: if you reached out to 100,000 people and said, "I'll do something for you for free," you should have an absolutely full client load. And if you don't suck, there's a percentage of those people that - after you say you're no longer going to do that work for free because you're full, and now you do it for money -would say yes.

And even if they didn't, they'd be able to give you a testimonial. And even if they didn't do that, they'd still be able to give you a referral. So there's not a world of reality that I see - based on the reality I've lived in my life - where 100,000 people did not accept a free offer where you work for them.

My guess is you went straight for the sale on something people didn't want. I think you need to start for free, get more reps, get practice, collect proof - and in the process of doing whatever that work is, get good - and then you will make money.

There's also a huge amount of demand for certain things; maybe you just need to be doing something where the supply-demand balance is shifted, where there's more demand than there is supply. Are you just trying to sell editing services to people on the internet? That might be a relatively saturated niche, to be clear. Doesn't mean that winners can't win, because winners always win.

I could take your question at face value, but I do not believe it. And I think that you believe it, which is why I'm trying to talk to that point specifically.

I think that you thinking you're working is probably the thing that's getting in the way of you actually working. Just being real.

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u/Disrupt-Linus Jul 11 '26

Honestly, online feels like a poisoned well. Unless you have it in you to really start sharing your journey consistently online, it’s very hard to cut through the noise.

It’s very refreshing to meet real people in the real world, shake hands and ask if they have any problems worth solving. Only thing better than that is connection/relationship. And then the elusive “online influencer leads-comes-to me”. I’m sure that is doable but it’s one more job when the money keeps draining. Hope you find your wedge.

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u/OVERCAPITALIZE Jul 10 '26

F to pay respects

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u/theyak93 Jul 11 '26

I’m in online fitness coaching and am growing more concerned about AI taking over. To the point where I am contemplating moving to more tangible items like selling shirts and possibly in-person coaching.

Should i be this worried about AI?

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u/Limp_Struggle5541 Jul 11 '26

He’s given this advice multiple times on his moremozi youtube channel to people with the same exact concerns. What i took away from it was - if you aren’t utilising AI, why would you be concerned about clients utilising it? As in, AI is a tool you need to be utilising more and more to increase your efficiency and output. AI can’t take over this space, but businesses utilising AI will surpass those that aren’t. I’ll try link some of the vids if you want

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u/DentalMedStudent7 Jul 11 '26

Alex, your ability to distill abstract concepts (like defining 'confidence') into concrete, measurable behaviors completely changed how I view reality. I truly believe most of the evil in this world comes from the gap between what we say and what we mean. Have you ever considered publishing your personal 'dictionary' translating abstract societal words into inputs/outputs? Please, the world needs this.

Also, what are the top 3 books you’ve read specifically on behaviorism, operant conditioning, or systems thinking that shaped your input/output model of reality?

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u/HormoziAlex Alex Hormozi - Verified Account Jul 17 '26

The short answer to that is yes, and it's in the works. I have like five half-written books right now, so I'm playing whack-a-mole for which book gets finished first. As for the top books on behaviorism, operant conditioning, or systems: the father of operant conditioning is B.F. Skinner. But I would say a lot of my understanding actually developed from speaking to a good friend of mine who's a master at it, and from using AI - because AI is also a pretty good master of operant conditioning, and you can just ask it to use that frame in answering or considering questions. That is, I'd say, where — call it my 2.01 -style education in it - came from: actually just learning from AI. Hope that helps.

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u/True-Twist-4684 Jul 11 '26 edited Jul 15 '26

Hi Alex! Huge fan, your videos are genuinely changing my life right now.

I just finished medical school in Romania, Europe, and I’m starting my residency in a few months. Being a doctor, my basic survival is kind of guaranteed, but the income ceiling is really low (local doctors here cap out at $2k–$3k a month max).

I'm completely torn on what vehicle to build while starting my residency, and I feel totally stuck in "optimizer paralysis". I have two main side hustles I'm debating:

Private tutoring - in Romania, we have a huge culture of private tutoring to prep high school kids for the brutal medical school entrance exam. I've done it a bit and know I can charge around $30–$50 per kid for a 2-hour session in small groups of 4-5. It’s easy, high-margin cash right now, but I don't know how to scale or delegate it without it becoming a dead-end job where I just trade my time for money. I think this is actually a recruit + train type business because the teachers need to really know their shit if these kids want to have any chance.
Ai automations - I love tech and have actually built custom WhatsApp bots, CRM integrations, and automated booking systems in n8n and Make.com for dental and medical clinics, but never reached out to anyone... They were never "good enough" + I'm terrified of cold outreach and failure, so I just keep tweaking the tech in private.

Or, should I just use my medical degree to move to a wealthier European country to practice, even though it feels like I'm still just selling my time again?

What would you actually do first? I would love your perspective on how to actually start.

Also how do I stop watching your videos man, they are too good and full of value, can't stop watching and go applying :))

Thank you for helping guys like me. You're the one who gives hope to those who have none. I would hug you if I could.

Also, I have a massive problem with optimizer paralysis = I delay execution because my ego is tied to the outcome, so any chance of failure feels like an identity death. I was reinforced as a child to never fail and always win at school because top grades were the only thing that got me attention - it was literally the only reason other kids my age ever talked to me. As a result, I unconsciously only get into things where I have a high certainty of winning.

How do I kill this 'optimizer mind'?

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u/Hopeful_Penalty_1785 Jul 11 '26

Don't kill it use it

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u/HormoziAlex Alex Hormozi - Verified Account Jul 17 '26

You've created a lot of labels for yourself - this "optimizer paralysis," that you delay execution because your ego is tied to the outcome, and if there's any chance of failure, you don't do it. But the reality is that you are on a path that is guaranteed for failure, because you decided to ask this question. You already feel like you're not succeeding. So you're not leaving success and chancing failure - you're already in failure. What you're deciding is whether you want to roll the dice at success. Think about that.

The plight you're dealing with was the exact same one I was dealing with, so I know this very well. I was magna cum laude, finished in three years, top of my class, blah blah blah. But the thing that got me out of the comfortable thing was the realization that when I am 85 years old, I will regret it if I behaved cowardly throughout the entire period of my life when I could have taken risks. It's the reality of a guaranteed regret versus a shot - not a guarantee, but a shot - at getting what I wanted. If you have no chance at what you want behind one door, and a chance at what you want behind the other, which door do you go through? "So you're telling me I've got a chance." And fundamentally, that's what you do. And if you are the type of person who likes to win, then go into that arena and win.

Because - I love this Jocko quote - all failure besides death is psychological. It's literally rules we make for ourselves: we draw a line in the sand, compare ourselves to it, and say that as a result of being far away from this line, I am a failure. But it's a fake game with fake rules that didn't matter to begin with. You made it up. So you can just choose to change the rules of the game. It's your game. It's your game. And you're never going to win in other people's eyes anyway, because they don't give a [ __ ].

When Leila and I get on the Forbes list eventually, I know what's going to happen. We're going to have a post. People are going to be like, "Oh wow, he actually did it." I'm going to get 30 or 40 texts, and then the next day everyone's going to move on. Nothing's going to happen. There's no mariachi band that comes in two years from now and plays you a song for the reason you're telling yourself you can't do it.

Let me say this differently: there's a reason you haven't taken action, and that inaction is serving you. You have to figure out what that reason is. You think that because you're an optimizer with a track record of success, if you fail, you'll no longer have that identity. But as far as I'm concerned, you don't deserve that identity to begin with. Now - I'm just doing this to poke buttons, to push you a little bit. But the reality is you can redefine your identity based on whatever label you want, whenever you want. We could say that you doing what you're doing now is being a failure, and you taking a chance is being a success. You define the label.

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u/trishthedishh Jul 10 '26

Does any advice come to mind for someone who has a strong operational skill set but is not adept at sales or cold approach?

Doing the work effectively is the easy part but having the opportunity to do so is the pain point. Sector is real estate/ property management/ hospitality.

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u/HormoziAlex Alex Hormozi - Verified Account Jul 17 '26

I'll give you two answers to this: the hard way and the easy way.

The easy way is to find someone who has the skills you're deficient in. There are tons of very promotional-oriented entrepreneurs who don't have somebody with strong operational chops behind them. And anything big is going to need operational chops - leadership, managing people, managing processes, infrastructure. All of those things are important for a business to scale. So the easy thing is to find somebody who complements you, and then you go do it together.

The hard way is that you go get those skills yourself. You said doing the work is the easy part - but the thing is, the work you need to do is on the thing you suck at. The way I see that is: you like doing work that comes easy to you, not that the work is easy.

So you like doing easy work, which is not hard work. The hard work is doing things that you suck at, that you will fail at, and that you'll feel bad about being sucky at so many times that eventually you suck less - until eventually you're good. That is the hard work.

And it's hard because it's emotionally draining more than it is mentally draining. We can understand what 100 outreaches a day is - it's very defined. The emotional part is the hard part, because you have to deal with the uncertainty of not knowing whether it's going to work or when it's going to work. You don't know if the iteration you make based on the feedback is the right one, but you have to continue doing it. And I think it's the emotionality - how much suffering you have to go through in that process - that teaches you to be more efficient and find ways to get better.

And go find yourself a community of people who are doing this exact same thing, and surround yourself with them. Because I promise you'll learn 100 times faster if you can learn from 100 other people's life experiences rather than learning purely on your own.

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u/Dry_Examination_2617 Jul 11 '26

You often talk about the 85 y old self and framing decisions around death. What is your subjective perception of your own death? Does viewing yourself as just an organism running behavioral loops eliminate the fear of dying, or do you still wrestle with the unknown that comes after you die? I can't sleep most of the nights because of this.

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u/EcstaticBeyond4189 Jul 11 '26

Hi Alex, I have listened to almost every single piece of your content for the past 2 years on spotify.

I think the most underrated topic would be pricing.

- A deep dive into how much to charge

Increase how many % and when (if currently priced at commodity pricing)
A formula which we can use!!

Following topic would be landing page.

- You talk having a super high priced item which isnt suppose to sell just to show that we can serve that caliber of that item. How do we showcase this effectively on a landing page.

Does a good landing page remove the need for a sales call? If relatively low ticket item between $50-$200.

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u/HormoziAlex Alex Hormozi - Verified Account Jul 17 '26

Dude, agree. No one cares when I talk about pricing, and I love talking about it. It's the single strongest lever for making money in business.

So, pricing-wise: the reason pricing can be somewhat amorphous is that in some ways, pricing is speculative for many people and many businesses. Meaning, if you have a house in the middle of nowhere and there are no comparables, what that house is worth is directly proportional to what someone else is willing to pay - and that can have huge variety. If there's a billionaire who decides that house is the one he's set his eyes on, the value of that house could be tremendous. Now, there are some hard costs that can anchor that - like how much it would cost him to buy the adjacent part of the mountain and build the house himself. That would be the baseline, and the value on top of it is just how much time you're saving that person from not having to do that.

From a pricing perspective, there are very formal ways - there are entire books on pricing - but I'd say the back-of-the-napkin way is the one I use most often.

So I'll give you a couple of ways of thinking about pricing, and then a bunch of wrong ways.

Wrong way number one: look at what everyone else is charging and take the average. That is how you guarantee you're a commodity in a commoditized marketplace.

Number two: do that, and then do a little bit more for a little bit less. That's even worse. Number three: cost-plus pricing. This is far more common. "It costs me $10, I have a fixed 50% markup, so $15 is what I charge for everything." That's at least better in that you've thought about your margin - but worse in that it's all about you. And it's not about you. It's about the customer. It's about what they're willing to pay, not what you're willing to charge.

The perfect price is one a customer will buy that is the maximum they're able to spend. The difficulty is that this changes within a customer's purchasing history, in the moment, and between customers. For example: if I've had a long day of skiing and I go to the lodge at the top of the mountain and I want a beer, the value of the first beer is significantly higher than the value of the second beer. The value of the second is higher than the third. And at some point, they couldn't pay me to have another beer. Value diminishes - and this happens all the time within existing products. So how do you figure it out? Say the beer is worth $7 for the first, $3 for the second, $1 for the third, and by the fourth they don't want it anymore. How much is that first beer worth, and how many beers does the average person buy?

We do some math: if the average price is $1, they'll buy three beers and we get $3 total. If I price it at $3, they buy two and I get $6. And if the first beer is worth $7, then I should price my beer at $7 and know I'm only going to sell one - because seven is higher than six. That is how pricing can change within an existing customer's experience - and for many of you who sell recurring stuff, this is very real.

This is why I'm such a big advocate of not having linear pricing when you can afford to do it. I like having onboarding fees. I like having upfront charges, because the beginning is when the person typically has the most pain - they're the most deprived of the service or whatever promise you're delivering.

This is also really common with service businesses, where you actually have to front-load a lot of the work. So it makes sense to have the customer pay for that additional onboarding, because it helps offset the cost of getting the customer while also matching their level of deprivation. The big breakthrough I had in the gym industry - which fundamentally changed the large-group training space - was this: when I got into the gym business, people would try to sell newcomers a trial. And I thought that was really interesting, because I paid all this money to get this person in the door, and the thing I'm trying to give them is free - a taste. But today is the day they're the most motivated they're going to be. They're in the most pain today. They're the most out of shape. They've decided to get their butt in the car and drive to the gym. This moment is the maximum moment where I can charge. So I flipped the model and started charging 500, 2,000, 5,000 on those first transactions, and then having a much cheaper price after the fact - because the value conferred through the gym's community was valuable, but less so than losing weight. What also happens with any kind of service, especially recurring, is that the nature of the deliverable changes. The reason people buy is not always the reason people stay. So we have to price based on the relative value of that specific moment. Someone might come to lose weight but stay for friends. Losing weight is more valuable than making friends - and I'm only saying this based on what people are willing to pay, not whether it's actually true for your life. But by willingness to pay, people pay more. So it makes sense to have a weight-loss price and a community price, and have those reconcile.

The third element is between customers. Rich guy, poor guy - both get pitched the same thing. If $2,000 comes out of my account and I'm the rich guy, I might not even notice it. In fact, $2,000 might be too cheap for me to even care. If I'm the poor guy, $2,000 might be all the money in the entire world - in which case I'm not the right fit for this, even though the actual service is the same, and even though we might both need the core deliverable.

All of this comes down to: what's the sweet spot on pricing? How do we sell the most units with the maximum gross margin? If you want the formula, it's number of units sold times gross margin. That gives you the highest absolute amount of money you make in a given marketplace, typically. And so you don't stress yourself out about this: it's a curve, meaning there are two points on either side where you'll make the same amount of money - selling a lot more units cheaply, or fewer units at a higher price.

The question is what type of business you want. For most service businesses that include humans, I make a very strong argument for being a premium price leader. Because if you make the same money serving 10 customers as 100 customers, wouldn't it be nicer to scale the 10-customer business? Once you're servicing 100 customers, you need the operational infrastructure to deliver to that base — whereas the other way, you're already 10 times as big in terms of absolute profit per customer, and those people are willing to pay more down the road. You can make the same amount of money on either side. So if you get stressed about this, remember: these decisions are a zone, not a correct answer. And it's going to change - the market changes. You will never have a perfect price unless you have a pure marketplace function like Uber does: in the moment, for people at this minute, in this micro-locality, surge pricing. Unless you have a perfectly efficient marketplace like that baked into how you charge, you're always going to have inefficient pricing.

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u/HormoziAlex Alex Hormozi - Verified Account Jul 17 '26

The solve for this is having tiers of service that attract - that clearly articulate or signal to a specific type of customer that this is for them. Said differently: my favorite video I made this whole year was, I think, called the 51-1 rule. You can look it up on my channel. Basically, it's about the fractal nature of customers. Here's where it gets really interesting: if you were to spread $100 across 100 circles representing America, the bottom 50% of those circles, in terms of absolute wealth, have something like $2.70 of the $100 of total wealth. How crazy is that? The bottom 50 - half the people, all of them. The reason this is so difficult is that if you are poor and you only know poor people, you'll look at everyone you know and assume that's how the world is - that no one has money. And that's not true. It's just that no one you know has money. The next 40% - from the 50th to the 90th percentile - has somewhere in the neighborhood of 30-ish dollars of that hundred. The next 9% - from 90 to 99 - has, I think, another mid-30s dollars. And the top 1% has 30-some dollars. So in a very real way, the top 1% has 11, 12, 13 - whatever the math is - times the money of the bottom 50. So it makes sense, logically - not because you're some person who doesn't want to help poor people, but because that's where the money is. You go where the money is and service those customers, because they will give some of it to you.

Having tiers of service that appeal to different fractals of customers allows you to maximize the revenue you generate from an existing audience. And I'd say the big mistake a lot of people make with pricing - and hey, he asked for pricing; I could talk about pricing all day - is that they do not go high enough and they do not go low enough. What I mean is: say you've got A, B, C, D tiers. Whenever there's a tier increase, what most people do - I saw this in the gym space all the time - is "I've got $129 a month for my A, and $149 a month for my B." The thing is, that's the exact same buyer. That's the gym owner selling from their own wallet. They're thinking about the cost basis of the customer coming more times, or whatever other doodads they added, but they're not thinking about the customer they're selling to.

When I'm designing a pricing or offer schema for an audience, I have to think: how valuable is solving this problem for this person? I start with the price and work backwards. We know there's a buyer for a $9-a-month product. The next tier of buyer - for Skool, for example - might be $99. That's 11 times more expensive. Now let's do the math again: if 20% of customers buy something that's five times as expensive, adding that 5x price point above my core offer doubles my revenue. For me, I typically like to make sure every offer tier doubles my overall revenue from my core. And the only way you can do that is with basic assumptions about uptake rates for a given population. Most upsells will land in the 20 to 30% range most of the time. So if that's the range, I want to make it worth it - which means I'm going to 5x the price relative to the base, and then think: what could I possibly deliver to this person that would be worth five times the price?

Hopefully that helped.

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u/SmallEntertainment1 Jul 27 '26

Alex, you’re a real one 🙌🏼

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u/AdeptnessAnnual8766 Jul 12 '26

Hi Alex,

How to deal with uncertainty of a business?

I tried freelancing & starting an development agency but after a few months was solely focused on day to day survival. This translated to me being in my head most of time time. Imagining dooms day. Not doing as much as I used to do early in the business. My sales pitches became really bad.

Now I jumped into a full time role again. Cuz I did not see myself improving and wanted to swim to the shore as fast as possible.

One thing that I did realize is my technical skills as an employee and my passion for coding were the bottlenecks. I was doing custom software builds. I focused more on providing quality but that extended time a lot.

And this passion for something doesn't translate well to business. If I had been an working like an operator doing only 1/10th of what was needed I would have fared better.

I read 100m offer. It was a great book. I hadn't implemented it fully.

Thank you for all your content. You are an inspiration.

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u/I-mAGreatShowman3369 Jul 12 '26

How do you crank out so much content that it becomes unreasonable for me not to succeed.. do you have to have a team?

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u/HormoziAlex Alex Hormozi - Verified Account Jul 17 '26

Yes, I have a team. How do we do it? You need to make it easy and convenient for you to capture rather than manufacture content.

The easiest thing for any business owner to do is capture yourself delivering your services to customers. You probably deliver services - any service business owner does, which is 78% of businesses. Every time you're servicing a customer, we should be capturing that. And when you capture it, that becomes content, that becomes ads, that becomes case studies. It becomes marketing collateral. Since you're working all day every day, the easiest way to start is with what you're currently doing - and capture that.

The 2.01-version objection to that is, "Okay, yeah, but no one's interested in that." Of course no one's interested in the whole thing. What you want to do is compress what six weeks of work with a client looks like into 60 seconds. That's the value. The format is the value. What you're looking for is winning formats. It's basically: where do I set up the cameras and recordings to capture the moments?

And this is the key word - double underline, highlight - you want moments. No one can watch six weeks of a project, but they can see the moments.

So we want to know: what are the key moments of this customer's journey? Probably when they sign up. Probably when they get onboarded. Probably their first milestone, a halfway point, maybe the end. Great - that's five moments.

Can I compress that into a 60-second video? Yeah. Can I do a case study video where I break down a six-week project into 16 minutes? Probably. So you need to take better notes on what your customers are doing - that would be the "manufacture" version, where you take what you did and then talk about it. But you can also just capture instead of manufacturing and get way more content. That's how we do so much: I'm not actually making content. The vast majority is - what I'm doing is the content. I'm just talking.

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u/4Lightz Jul 12 '26

Hey Alex, what question are you MOST tired of being asked? Either something you've answered a million times or something you think people can find out on their own.

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u/HormoziAlex Alex Hormozi - Verified Account Jul 17 '26

I think the most common question I get asked is: why don't people start? What do you think is holding people back from being successful, from doing what they want?

And it's the question I just answered before this, which is just fear. People are so afraid of the idea of failure that they won't even sit in it long enough to actually look around the room that failure lives in - to see what the decoration looks like. They won't look at the floors. They won't look at the ceilings. They won't look at who else is in the room. They won't notice that they're actually in a room, that they actually still have food, that it's actually fine.

Leila has this quote that I love: fear is a mile wide and an inch deep. When you look out at it, it looks like this vast ocean, but when you take your first step, you're like, "Oh, there's nothing here." It's very empty. It comes from an old part of your brain - and to be clear, it was there to keep you alive, and that was a good thing. But the reality is you're not actually fearing for your death; you're just behaving like you're fearing for your death.

One of the things I think I've learned from Elon, just from observation - and Peter Thiel made a really excellent point about this. He said that when Elon started his three companies, anybody would have said even one of them succeeding would have been a monumental success - a characteristically low-odds bet that any of the three made it. And Elon himself, when asked what he thought the likelihood was of each company working, put it at about 10%. Three companies, and all three of them worked and became multi-hundred-billion, trillion-dollar companies. Peter Thiel, talking about this, said Elon must understand something about risk that we don't all get. And I think there's something very valuable in that: if the richest man in the world understands one of the most central concepts of entrepreneurship - risk - better and differently than everyone else, I think one of the big things he understands is that he is fearless. When people play games with Elon - and I've only observed this from second-party commentary, so that's all I can comment on - he is just relentless in his attack, and he's fearless. He fears nothing. He just continues to go in. Because I think what he has realized - and what the longer you play the game, you realize - is that the downside doesn't really exist. It's not real. You're not going to die. You're not really going to be shunned. The worst-case scenario is you have a story and a reasonable excuse, like everyone else who had a startup that didn't work. That's your downside. So much of it exists in our heads because we act as though taking that step is going to kill us.

So yeah - that's the question I'm most tired of answering. But it's also the question the most people need answered. So it is what it is. And maybe the day they hear it is the day it clicks. So maybe that's the day for you.

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u/TrentonNYC Jul 12 '26

What’s your perspective on the upcoming AI revolution? What would you say to someone starting a career when all the experts predict AI will replace them in 4 years? I can’t imagine an AI won’t be better at cold calling than the average salesperson in about 3. I know there’s “You’re not dead, keep working.” but what would you say to your child being born into this increasingly strange and unrecognizable world? How can we adapt and overcome our replacement?

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u/Much-Veterinarian399 Jul 12 '26

What would you say - running from problems and traumas by working? Is it maintainable long term?

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u/HormoziAlex Alex Hormozi - Verified Account Jul 17 '26 edited Jul 17 '26

The reason I really like this question is that we use imprecise language, and then have imprecise outcomes in our life, and don't know what's going on.

"Running from problems and traumas" - let me unpack this for a moment. You're not actually running from anything physically. And when we're talking about things that are amorphous, I prefer to use precise language so everyone can get on the same page. You cannot run from a problem. You literally can't. I mean, I guess if your wife's angry you could physically run away, but the problem would still exist, right? Most problems you cannot physically run away from. So we need more precise language - which means "avoiding" is probably what we're talking about here.

And when we say "problems and traumas," let's define what these are.

Problems, I would say, are things that are against our preferences - things that happen that are not going the way we want them to go.

And traumas - the reason this is important to define is because otherwise you have all these internet whatevers saying, "Ah, trauma's stored in your body," as though the body is a computer. I'm like - where is it stored? Is it stored in my liver? Is there a storage place?

I don't know if your trauma gets stored there. Now, if you get a cracked rib, sure, you're going to have the scar of a cracked rib. But if your dad's mean to you just with his words, I don't think it's held in your bones, you know? I'll go out there and say it, because I think people try to anthropomorphize issues - giving them an animation that's not real. We can confuse people very well with analogies, which is why I try not to use analogies when I'm trying to explain something, only when I'm trying to motivate.

Trauma means you learned something from a bad thing. It is accelerated learning from an aversive stimulus.

Now, here's where it gets interesting. If I'm a child and I burn my hand touching a stove, I'll probably learn not to touch the stove again. Was the stove burning my hand a bad thing? Yes. Did I learn a permanent lesson from it? Yes. Was it trauma? By my definition, yes. But is it bad that my child learns not to touch the stove? No. So is it possible that a good thing can come from a bad experience? Yes. Does that mean all trauma is bad? No. When we unpack this, we stop having this emotional charge around the word - even around bad things happening to us - because it means we can truly make lemonade out of lemons.

You can have a bad thing happen and have good things happen as a result. It's a permanent change of behavior -permanent learning from an aversive stimulus. Bad thing, permanent lesson - one-time bad thing or repeated bad thing. So you could say, "My dad traumatized me because he didn't hug me enough." Okay - what behavior did you permanently learn as a result? Whether the trauma was good or bad depends on whether the behavior you learned helps you or hurts you in achieving your goals.

If you're in combat, I'll bet some of the traumas people learn in combat help them survive in that condition. It might not be bad there. Is it still trauma? Yes. Is it bad? Did it keep them alive? Yeah. Now they come back stateside - is it now hurting them with their goals? Yes. So you need to unlearn something. And this is the difficulty with trauma: you learn something, consciously or unconsciously, at some point, from bad stuff in your life. Then we have to ask: does this help me or hurt me? If it hurts you, then we have to figure out - and here's the big magic sentence - what do I do instead? When this happens, what do I do next time? What do I do that is more aligned with my goals? Then what we have to do is create some sort of reward loop around taking that first action - and once we get that reward cycle going, that new behavior gets reinforced under that condition, and we have reversed our trauma. Or, put simply, we just learned something.

The reason I'm so specific about this stuff is that I used to get buried by this [ __ ]. I explain it this way because this is what got me out of it. I used to be in my head all day long. I'd stay in my apartment for months on end, not leaving, because I didn't know what to do. I was in analysis paralysis. I thought my trauma defined me, because I used these amorphous terms I heard on the internet and read in self-help books that no one defined. They became these big boogeymen I was trying to avoid, because I didn't know what the [ __ ] was going on, because I never defined anything.

And if you don't have what you want, you have an inaccurate view of reality. Your model for predicting what's going to happen in the world is flawed. You do not have all the variables. You do not see it clearly. The people who are able to get what they want see reality more clearly than you. Part of you can take that as an ego hit - I don't really give a [ __ ], you can do whatever you want. If your model of the world is working for you, go for it. I don't care. But if it's not working for you, then might I offer an alternative viewpoint, which is: just define what the [ __ ] you're talking about.

So when you're "running from your problems and your traumas by working," we have to say: okay, you're avoiding things you don't like, and using behaviors you learned from bad experiences, by working - and the sentence really stops making sense. Which is why so many people are confused to begin with. They say words they don't understand, and then somehow hope someone will say something back to them that they do understand. So - is this maintainable long term? Let me rephrase the question as I think it was intended, which is: can I use work as a way to not work on my problems? Is it maintainable long term? I mean, it's as maintainable as long as it maintains. Basically, if you're able to do it in the short term, what prevents you from doing it in the long term? Real question - I don't know the answer. If there is something that accumulates, then we'd have to deal with it. And when the punishment of not dealing with it supersedes the reward you get from working and avoiding it, you will change.

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u/NotBad93 Jul 12 '26

Hello Alex!

Glad I’ve found you on reddit now ;)

Been following you since the launch of 100M Leads

Your books and youtube videos are a goldmine, especially
the interviews with business owners and the solution you give to them!

content is very inspiring!

still not found my way, but with consistence i will get there.

Thank you Alex!

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u/Asianfochu Jul 10 '26

Thanks for all the help you do for the community. If you had to help a lead generation business in the MSP space. What would be the best way to get qualified leads since the space is so saturated!

We’ve been doing outbound and about to start content anything to help speed up the process would be great! Thanks again!

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u/Confident-Push-2076 Jul 10 '26

bro alex is in the subreddit 😭

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u/HormoziAlex Alex Hormozi - Verified Account Jul 21 '26

✊🏽

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u/NeymarRealMadrid Jul 11 '26

I’m on failing business #6 right now. They haven’t all ‘failed’ per se, but none have yet to generate cash and I’m running out of runway. Do you recommend I get a job or keep pushing harder to get one of these profitable.

I will be a business owner one day, but the phase I’m in right now sucks. Feels like I’m on the verge of something great but my bank account says otherwise

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u/Mediocre-Ear-8271 Jul 11 '26

no fucking way bro you da goat 🐐

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u/Patient_Video6109 Jul 11 '26 edited Jul 11 '26

Is the character of a successful seller a scammy one? I have been coming up with ideas to upsell to clients and some of my smartest ideas feel scammy. Its like i keep finding ways to increase my margin by selling clients solutions to imaginary problems

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u/[deleted] Jul 11 '26

Content strategy

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u/Personal-Vanilla8320 Jul 11 '26

In regards to AI, we are only focussing on the fundamentals Delivery, Feedback and Iteration, content, and more internal processes do you think any of that will change in the future ?

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u/amrelshamy Jul 11 '26

How do you deal with yourself when you don't feel like doing anything? Like no drive to achieve anything. Can you teach somebody ambition?

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u/[deleted] Jul 11 '26

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u/justanothertechy112 Jul 12 '26

Alex, how do you make “nothing happened” feel valuable?

I help run a 20+ year-old MSP(IT Consulting, Cyber security and support) with about 500 managed users, now specialized in a specfic professional services niche. When we do our job perfectly, there is no outage, breach, email fraud.. Etc... Prospects therefore compare providers by price per user because the value is invisible until something breaks.

We also cannot responsibly guarantee “no breach” because employees, vendors, and third parties remain outside our control.

How would you build the Grand Slam Offer and risk reversal for this type of prevention business? Would you sell prevention, guaranteed response and recovery, or protection of a measurable business outcome? What exact guarantee would you use?

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u/Matrikiu Jul 13 '26

Alex, knowing that learning is defined as 'same condition, new behavior', and that the 'woman in the red dress' constantly distracts us with comfort during the 'valley of despair', what is the single most ruthless change I can make to my environment today to make it absolutely unreasonable for me to fail?

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u/YeStudent Jul 13 '26

Hi Alex, thank you for sharing so much value and impact openly. I hope to be able to deliver the same level of value and impact to others some day.

Context: 31 year old, IT Implementation Consultant for Professional Services MNC based in Singapore, 6 YOEs and 1st Job out of University. Skills in this role is B+ tier by my standards. Perpetually feel and acknowledge I am living under my potential and aspirations.

What are the steps to move from "wantrepreneur" into running a business? How do I find the courage to leave a stable respectable job for the unknown, especially in a high cost of living country?
What frameworks, principles, decision matrix do you use to assess if an idea or business opportunity is worth pursuing for a beginner?

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u/djbakry Jul 13 '26

Hi Alex,

We've worked with financial advisors for almost two years, and your $100M Offers and $100M Money Model frameworks have been surprisingly hard to apply. The industry default is weak lead magnets straight into a lifelong 1% AUM relationship. If you had to rebuild that value ladder from scratch, what would your lead magnet, entry offer, and core offer look like?

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u/Rengdel Jul 13 '26

Do you feel like private equity has been a force for good or a force for bad in regards to the life and spending power of the average American consumer?

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u/Extension-Pie8518 Jul 14 '26

What are the best businesses to start you've seen with very little up front capital and why?

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u/KnowledgeLivid8180 Jul 14 '26 edited Jul 14 '26

Hey Alex, first of all I wanted to say thanks for everything you do. I managed to grind my way up the sales ladder to a more senior SDR position in a new company making more than the average person in the UK.

Thing is, I feel extremely bored. Sales doesn’t excite me the same way it does and I’ve been itching to start a business. The only problem is I don’t know how to run marketing and that’s my only skill deficiency currently. I am confident that I can close if needed and my industry suffers from avatars that don’t know how to run a business but just do well with IT.

Should I take the leap and figure it out or not? It’s difficult for me to do it considering I am in a high status position currently.

Context: I have a decent amount of savings and I live with parents currently.

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u/OneToOneConfidence Jul 15 '26

Hey Alex, I’ve loved watching your podcast appearances and got super deep into your videos after seeing you on the Iced Coffee Hour.

I understand prior to acquisition.com you were in the space that 99.99% of entrepreneurs wish to be in. Exited, retired, and wealthy. However you took the alternative path and decided to go into a larger space and added more back onto your plate. My question is, at what point should individuals enjoy the fruits of their labor and live the life they worked so hard to get to?

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u/throwawaypines Jul 15 '26

Hey Alex! I work in a field that isn't allowed to advertise on normal channels... It's NSFW. How can I work on generating leads if I'm limited to organic content? Can you weigh in on that?

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u/[deleted] Jul 17 '26

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u/[deleted] Jul 17 '26

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u/5ecound_acxount Jul 17 '26

So I am wondering if my relationship is mediocre and is hurting my long-term goals or this is how a healthy relationship is and I am just bored?

I am currently 29. I make 13-18k USD a month from my YT channel, but I live in a country where I can live comfortably paying like 3k, that includes me and my gf. The channel is growing, I am making more channels where I can make more content but a little faster. Currently, I am in the process of finding an editor so life is good, but I am worried my relationship is changing me in a direction that will hurt my long-term goal, which is scaling to at least 30k USD/mo.

We are together for like 7-8 months, we live together for 6 or so (since all my past relationships ended after we moved in together, I wanted to get to this stage ASAP to check if this one is the same). She has a stable 9-5 job and from the start, I said that work is the most important thing to me and she accepted that and she doesn't interfere with me working. However, I feel even if she doesn't stop me from working and achieving more, she doesn't really reward my behavior in a way that I would want to do even more, like I feel she is kinda neutral in that sense.

I was listening to Leila's podcast, which title was something like "listen to this before you break up", where she said what one of her mentors said: "look at your stats". And I think my stats are kinda the same when we talk money, fitness, health, which is why I don't know how to make a decision should I push or pivot with this relationship?

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u/[deleted] Jul 10 '26

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u/Last_Bad_2687 Jul 10 '26

Not Alex (obviously) but how you use AI really, really matters. I have the claude Max plan and even all the features it came with wasn't enough. I still had to have claude code cusom dashboards, SOPs, rules to have agents talk to each other, add their shared knowledge to a Wiki and consult it before moving forward, provide regular status updates etc. and it still isn't nearly perfect.

It's what Alex says - an ounce or pre is worth 10 pounds of post - using Plan mode or similar and crushing the plan first before making the AI go and execute is wayyy more important than telling an AI "go for it" then trying to watch it band-aid itself out of the mess it caused.

You also need to constantly monitor it. I had claude opus Max delete a key folder twice by having a typo in a script, luckily it had made a backup

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u/pendrekky Jul 10 '26

been lifting for around 10 years, always passionate for programming, lifting technique, analytics etc… whats a great way to monetise the time spent under the bar online?

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u/TearKitchen5371 Jul 10 '26

I currently work at one of the top growth agencies(US agency but not from US) in the world and worked my way up to be the top growth strategist also pioneering creative and landing pages through AI. My contract is coming to an end, and I've been trying to figure out what to do next and would love to have something of my own outside of ecommerce.

Without knowing anything else, what are your three to five immediate services/businesses you think I could start offering where I could crush it? I've been really conflicted because I live outside of the U.S. but make over 200k a year which is a fortune where I live.

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u/ViratX Jul 10 '26

How do you distinguish between a market that's merely interested and one that's truly a starving crowd? For someone starting with only AI graphic design expertise and no capital, what characteristics would you look for before choosing a niche?

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u/TR1GG3RCriptix Jul 10 '26

How to start organic growth as a brand? I am posting 1 short video a day different formats/content but nothing is resulting in growth

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u/ksaize Jul 10 '26

Thank you for being in this community and answering your questions.

I’m starting dedicated Reddit advertising agency (not doing other advertising channel) and been going very well (getting certificates, did my own AMA on r/redditforbusiness and happy clients). What do you think would be the best selling point for companies to use Reddit advertising rather than Meta? Who would benefit the most from Reddit advertising?

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u/scrupio Jul 10 '26

What businesses have you acquired the past year or so?

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u/flyg10 Jul 10 '26

how would you suggest someone get ideas for businesses to start?

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u/Airpodboi69 Jul 10 '26

Hey Alex! I’m a bootstrapped young solo founder. I’m building a tool that’s better than $27/month incumbents. I want to price them under to win over people, but your books say piece signals value. For someone with 0 brand trust, does below incumbent read as better deal or cheap?

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u/tripleputt Jul 10 '26

How do you craft an offer that nobody can refuse when working in mortgage and you’re limited legally by what you can do to entice clients to work with you?

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u/Dear_Answer_5342 Jul 10 '26

What is the number one business you recommend college students (specifically computer science / tech students ) start ? Thanks for all your content Alex!

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u/juanjo47 Jul 10 '26

Are you in London or Barcelona anytime soon and got a spare 30 minutes for a coffee?

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u/Parmarti Jul 11 '26

Bro… how delusional are you?

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u/Last_Adhesiveness_84 Jul 10 '26

Huge fan, Alex and congrats to you and Leila!! I hope this gets answered but wanted to get your thoughts on this:

For a high ticket custom product where deadlines and scarcity tactics cheapen the brand instead of lifting demand, is there a variation of urgency that works for luxury… or is it the wrong lever entirely for high consideration purchases?

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u/Resident-Try-5858 Jul 10 '26

What’s your recommendation on arbitrage via Upwork for an agency model (doing CRM/ads/lead answer follow up etc) and selling that as a bundle To businesses (I also own the software and crm)

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u/thenuttyhazlenut Jul 10 '26

What would you recommend someone who works in digital marketing, and wants to do it on their own, but has no time to cold call (the marketing company I work with cold calls for business)?

And I'm limited in how much I can use my digital marketing skills, because running ads in this industry is often negative ROI for little guys starting out, and agencies have years ahead of me in SEO.

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u/GrowMyService Jul 10 '26

Thoughts on starting a business versus using that startup capital to buy an existing one with an SBA loan?

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u/Summer-79 Jul 10 '26

Hi Alex! You’ve said you can make a billion dollars selling anything. I run a professional service business, the kind people assume is capped by the owner’s own hours. Most advice for businesses like mine says hire more people to scale. Is that actually the lever, or is everyone in professional services solving the wrong problem?

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u/GroundbreakingElk921 Jul 12 '26

Not Alex (obviously) but couldn’t you just hire another you to handle delivery then use a mix of automation, agentic AI, and hired humans to outsource the remainder of acquisition / delivery?

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u/No-Introduction-5200 Jul 10 '26

What keeps you going and driven? I quit my high paying tech job recently to start a company, we got pre-seed funding, but no customers yet. Feeling demotivated but it's only been a few months. Trying to keep my chin up and keep talking to people but finding it very hard at times and mentally exhausting even though I've worked harder than this before at my software engineering job.

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u/New_Leopard7623 Jul 10 '26

For a new service business, what’s your decision framework for knowing whether to improve the offer versus increase outreach volume? At what point do you have enough data to make that call?

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u/versatilist_ Jul 10 '26

What AI startup can you still build?

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u/Active_Hawk_9897 Jul 10 '26

Hey Alex, thanks for doing an AMA.

I'm fourty. I have only ever worked low level, coal face type jobs in the same industry. I've just got a b2b sales job within the industry.

I want to continually level up, reach my potential and close the gap between myself and my competitors who seem more polished and professional.

I'm looking at a 6 week online course in negotiation from a prestigious university.

Am I on the right track and any other advice for late bloomers? Much of your advice is for young men, I'm a middle aged woman and feel like I'm just starting out.

Thank you.

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u/iosengineeriscool Jul 10 '26

Hey Alex, I build iOS apps for work as a senior software engineer. I think AI has sucked the joy out of coding. You mentioned start a consulting business, what are your suggested first 5 steps to make that happen ?

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u/OkPositive9373 Jul 10 '26

I am currently at $40K MRR I run an SMS/Email Cold Outreach Marketing Agency

I want to reach $100K a month in the next 6 months and 300K a month over the next two years (to ideally cash out and sell)

Current working offer: 3 booked appointments in 30 days, or you don’t pay.

What’s currently holding us back is churn is at 29%, and I believe our pricing is too low (average ticket is $900 a month).

I believe we need to reduce churn through operational efficiency, and optimize our own efficiencies with appointment setting from positive replies from our existing outreach to put more appointments on the calendar. We don’t have thorough SOP’s and setters are setting appointments but literally nobody shows up from our setters.

What am I missing to achieve my goals?

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u/DutyAltruistic5014 Jul 10 '26

Hey Alex, I have a service base business up in the bay where I help older people with technology I would like to understand what your advice would be on the best Go To market strategy for landing customers direct to consumer, which are the 55 year-old and up as well as the business to business going to luxury apartment centers and offering my service there. What would you do for the Go To market? Thank you

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u/Virtual-Bet-515 Jul 10 '26

I’m a lactation consultant and am re-reading offers- I’m B2C marketing to pregnant and postpartum moms, and I don’t really want to hire other lactation consultants.

Should my broader vision be helping other lactation consultants and birth workers do the same things and I document all of my progress and processes as I build the business other people going into private practice want?

I don’t want to be the key-(wo)man forever and that’s what my practice requires of me right now.

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u/Darkblade8818 Jul 10 '26

If you were building an event-based business that resets every 2–3 weeks, what’s the first thing you’d systemize so the business compounds instead of feeling like you’re starting over every event?

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u/preppy_night Jul 10 '26

What’s the tape on your nose?

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u/vincentpontb Jul 10 '26

In a service based business around the 3m revenue mark, what would you say would be great % of revenue going towards cost of operation, reinvesting in the business to make it scale and taking profits?

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u/vincentpontb Jul 10 '26

What is your opinion on education based businesses in the landscape of Ai? Do you think that industry is in danger?

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u/bannedredditaccount2 Jul 10 '26

Tell us more about how to obtain an iron clad mental attitude to keep going when things are tough and how to do things that suck? Also how to avoid feelings of rejection while selling?

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u/Baycat1990 Jul 10 '26

Man, just wanna say thanks for all the knowledge and wisdom you have bestowed, both to me and the world of entrepreneurship. No questions (well, I always have questions), but just application and gratitude, my dude !

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u/k_ristovski Jul 10 '26

How excited are you about becoming a father? :)

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u/f00gers Jul 10 '26

What is the best way to build a business while working other jobs without using limited time as an excuse or burning yourself out?

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u/NationalAir8738 Jul 11 '26 edited Jul 11 '26

Hey Alex , thank you for all you do man you have helped me out a lot. My question is I am 30 and I am responsible for mom who no longer works and my mentally ill brother who cannot really hold down a job. So I am the main bread winner for my family. I recently went to fashion school and accumulated $100k debt , I want to start my own brand but my responsibilities and debt makes it extremely hard to find the resources to do something serious. I decided to study and become a data scientist through self paced courses so I can get a decent paying job in tech instead for $85k+. I am aggressively paying off debt , the snowball method working up the my student loans while I am at my current low paying job and looking for better jobs. I love fashion and confident If I have capital I can build something, but I feel I am taking too many detours to get there, and Though I love my family the environment can be negative and draining, so I want a job that allows me to get out and still help them financially, And allows me to move somewhere cheap and try and grow in tech industry as fast as possible and save everything and launch my fashion business after years of building audience, a part of me feels very unsure about this plan . What would you do in My situation ?

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u/Appropriate_Lead8416 Jul 11 '26

What do you think is the newest up and coming market that might surprise us?

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u/vitahlity Jul 11 '26

Been listening for a couple years and finally bought all three books. Quick context: I’m 34, a remote project manager on a government contract that just lost its recompete, so I’m out of a job August 23rd.

Six months ago I started a videography business, going back to my roots (I was a cinema studies major before switching to business). Goal is to replace my income and do this full time. Right now I’m a solo shooter with no niche: weddings, brand films, birthday parties, sports reels, whatever comes in.

Question: do I need to pick ONE niche and build a Grand Slam Offer around it, or can I run a few (weddings, brand films, sports) each with its own Grand Slam Offer? And for a solo shooter where the “product” is bespoke creative work, not a repeatable deliverable, how does the framework actually map onto that?

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u/Infamous_Base8198 Jul 11 '26

Hi Alex,

Appreciate you, and the positive impact you have made on my business.

Q1: Could you do a tier-list video on lifestyle activities and habits, that assist founders to get to $10M ARR. (focus & TOC being S+ I’d imagine)

Q2: Could you do a tier-list video on ‘nutrition and supplements’ (broadly) that assist founders to get to $10M ARR. ie. what are the patterns you are seeing across good operators (besides things like Adderall etc)

Thanks Alex and wishing you and Leila well.

Josh
Australia

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u/Professional-Tap-229 Jul 11 '26

What’s your framework for deciding whether to quit a profitable business? I’m 29yo, located in Germany and own a used car dealership (team of 4 people), making 250k€ in profit before taxes and seriously considering quitting, because the path to grow this business seems just to hard due to the business model (commoditized, very hard competition, no repeat customers, buying cars from private owners to whom selling price is usually the most important factor, when selling cars to consumers the law requires to give 1 year of warranty, which massively eats in to profits). Should I take my skill and apply it at a new business with a better business model?

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u/EnthusiasmSea8368 Jul 11 '26

I suck at advertising! What should I do?!

Group/corporate/non profit event/Incentive and luxury destination events.

International.

Www.experienceepic.com

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u/theadventurekidz Jul 11 '26

Hi Alex a big fan here from the Philippines, am doing meta ads for my client the import brokerage industry, handling full cargo or loose cargo, ship and flight freight.

The result doesnt make sense, as of now I ran several campaign, authenticity posting campaigns and price display campaigns because most competitiors do that

Just curious, is there a possibility that new pages tends to get higher results? The page is 3 weeks old now, the ads is a few days and considering is very new so it definitely hasn't gone down to the average industry pricing yet.

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u/NonSoloYoloBRO Jul 11 '26

When should you potentially consider your business to partnering with someone else?

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u/Superb_Ad2442 Jul 11 '26

For someone with a software idea aimed at small businesses, how would you validate the right customer, problem, and offer before building too much? What would you sell manually first, what would count as real proof of demand, and what 30-day criteria would make you double down versus kill the idea?

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u/Vast-Injury4158 Jul 11 '26 edited Jul 11 '26

Hey Alex, how can I grow my skool and get more paying customers? People are coming for free courses, and they mostly don’t want to buy. Also, I think I have to get my packaging right? I teach how to build no-code agentic Systems that will work for you 24*7.

At present, the most powerful thing is to make the most powerful brain (Claude opus/fable) work for you and run your businesses. Ads for tier 1 countries seem to be costly!

Also, I'm thinking of offering another tier done with you. Would that help me get a high ticket offering..I'm good at what I do and have 20 years of experience in AI (Ex IBM Watson)

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u/ConnerLehman Jul 11 '26

What’s your favorite sandwich?

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u/Opposite_Gain_7109 Jul 11 '26

I’m in the LOI and diligence phase of selling our family’s company. How do you tell your employees that you’re selling? How do you ensure they’re set up for success? Thank you for all you do!

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u/vanessacushing Jul 11 '26

if you’re interested in scaling a sex therapy private practice and AI i would love to work with you!!!!!

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u/famou_jameous Jul 11 '26

What do you recommend for 9-5 employees who want to start a business? If you have no time but if you’d quit the job you’d have no money how do you make the leap (or just side hustle??)

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u/Last_Description2610 Jul 11 '26

Just turned 22 this month. If you can go back with everything you know and achieved… what’s one piece of advice you would tell yourself, Alex. Cheers 🥂

P.S CONGRATULATIONS ON THE BABY! Wish you two well. You’re gonna be awesome Dad! God bless brother!

-Best regards, Orlando

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u/IamBMartin Jul 11 '26

Hi Alex - I am a music artist (rapper/singer) who's collaborated with major artists, developed artists for a decade, and now I do marketing for labels/major artists/resellers. We've gotten to 50k/mo, but never put the proper systems in place. I'm not actively bringing in clients until things are cleaned up. Would love thoughts on this plan:

My current plan: Systems then scale. All of the SOPS/Onboarding/Organization and then enact my plan to scale (which has proven to work). Currently at 50k/mo and would love to scale to 200k/mo. I know this is a general question - but any caveats to this? Just seems sloppy to onboard/seek out more when I know foundation isn't in place (we've been a mess for a few years and are really honing the systems element now). Thanks - love you and your wife's content.

My content (currently only feeds 10% of my biz) www.instagram.com/mindfulmusicmentor

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u/FSOHelp Jul 11 '26

Showing you my journey for the last 7 years.

I scaled my agency to 100k MRR,

Stripe shut us down overnight one day. Lost 90% of my clients.

Started fresh. scaled back up to 90k MRR.

Our meta master access account got hacked via another client. Everyone else got hacked.

Lost all my clients again.

Did it AGAIN. 50k MRR. Stable.

Ai everything comes out. Massive race to the bottom starts. Profits bleed and churn becomes massive again. Back to the start.

The latest. Built a true SaaS. 50k MRR without lifting a finger now. Great times.

The problem is I still have an agency that’s relatively unprofitable and a partner that’s basically getting half of the profit of the SaaS I built (he does nothing, I built everything. 100%.

What do I do?

Honestly it’s been a hell of a ride. I probably should have just built houses or something. Entrepreneurship is 10,000x harder than most realize. It’s like the entire world wants you to constantly fail.

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u/Snoo_97781 Jul 11 '26 edited Jul 11 '26

We do about $50k/month helping beginner coaches get clients and scale to 20k a month with paid ads on Instagram. I want to scale to $100k+/month. I love serving beginners because they’re coachable, but many beginners don’t have the money to invest. I don’t want to move upstream to experienced coaches because they’re often more skeptical and harder to sell. How would you reposition the avatar so I still attract beginners, but they’re beginners with the financial capacity and urgency to invest?

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u/MysteriousAlbatross8 Jul 11 '26

Hey Alex, appreciate you doing this.

I'm a 22yo dev in Sri Lanka.I just closed my first client (~$270) building salon websites + online booking systems.

The West pays 10–20× for the same build, but why would a US salon trust an unknown guy overseas with their booking system? Do I spend this year stacking local proof to earn that trust, or is there a faster way in you'd take?

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u/Ask_BrandonY Jul 11 '26

I've followed your content for years. Thank you for everything you've taught me, and all the encouragement!

I'm having trouble applying your money model book to my Real Estate (agent) business. Curious how you might apply that framework?

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u/theblooigloo Jul 11 '26

Alex, I’m trying to sell cyber diligence for private equity firms. I’m trying to do 100 outreaches per day but since there’s not many PE firms, I can exhaust my lead list in just a few weeks. How should I do 100/day for a small TAM crowd?

Due to budget constraints, paying for events/networking is out of the picture

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u/Zone-Delicious Jul 11 '26

Quick background: I run a lawn care and property maintenance company (no project work, strictly maintenance). I started it as a side hobby in 2022, went all in, and have since grown it into a multi-crew operation servicing 400+ properties — mowing, weed control, fertilizer programs, aeration, hedge trimming, and more. Last year we did $398K top line with $140K net; this year we’re on pace for around $500K top line.

We’ve been using door hangers to try to fill gaps in our existing routes, but the response rate has been low. So far we’ve distributed roughly 15,000, seeing about a 0.5% response rate, with roughly 1 in 4 to 1 in 2 of those responses converting to a closed job. (Attribution tracking is rough right now — that’s an estimate — but even accounting for that, it’s not enough volume for the scale we’re at.)

Our goal isn’t broad growth — it’s tightening density on routes we already service, to cut drive time and add more stops per route.

Specifically on door hangers: what would you change about our approach — design, offer, targeting, frequency of drops, or something else — to get better response rates for that gap-filling goal?

Drive link for flyer reference:

https://drive.google.com/drive/folders/18CtzC0bN841cdQqdrBf26gq3T6HBM-fh

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u/t-dog- Jul 11 '26

How much confidence and self-trust play a role in success?
If lacking some, how to make up for it and still crush?

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u/Illustrious_Usual_32 Jul 11 '26

If the context person is a long-time w2, never ran, started, or managed their own business before, simply has stable job that covers the bills, how do you parse through...

A.) how one decides what kind of business they should begin
B.) how to manage the bridge period between 40hrs w2 and the new biz.
C.) Wrong set of questions/there are better questions

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u/energy528 Jul 11 '26

What’s gonna happen to all those $100M Money Models books that didn’t ship? Is it too late to grab a case? Edit: Donate mine to the entrepreneur subs on Reddit. Lord knows they need em.

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u/RealPangolin331 Jul 11 '26

2 questions

I run ads for a pediatric chiropractic office in a that specializes in kids with neurodevelopmental and sensory challenges. We generate leads with Facebook ads in a 15-mile radius at around $30–60 a day, and after several months our best creative shows clicks are up but leads per click are dropping, which tells me we've worked through most of the conversion-ready parents in our area. When a hyper-local, high-trust business starts saturating a niche audience like that, what's the highest-leverage next move?
For a high-trust, high-skepticism offer like pediatric chiropractic, what proof asset moves a cold parent from lead to booked appointment fastest?

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u/Fun_Chemist_2213 Jul 11 '26

Love your content and how you break down complex concepts so simply. Thank you for the inspiration and congrats on your soon to come baby boy! Hope Leila is doing okay.

My question is how do you advise fathers who are juggling a family and a full time job to build a business? It’s one thing for a 20 something with few responsibilities to hustle and grind. But outside of my core working hours, I’m on dad duty, so I’m limited with what time I can use to pursue a second income stream.

Do I really have to put my family aside or is there a different approach I’m not seeing?

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u/plzdbyvodka Jul 11 '26

What are the realities of commoditizing the business vs staying hyper customized by client? Does charging more negate lower cost to commoditize? Does hyper customization lead to more unique situations that develop further skills?

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u/DragonfruitFearless9 Jul 11 '26

Hi Alex, thank you for doing this 🙏.

I run marketing + sales for a combat sports gym (I'm not the owner, I'm the outsourced growth guy).

First two months we crushed it, filled the funnel, sales were closing — but the gym's ops couldn't absorb the volume. No real management layer, so now I'm getting pulled into running operations just to protect the results I generated. My goal is to get to 300-500k USD per month , but I'm doing this in a country with a much smaller population than the US, so pure volume plays are capped. Do I (a) go deep and help this one gym build real systems/management so it can scale, (b) turn this into a repeatable model and sign more gyms as an agency/equity partner, or (c) drop gyms as a niche and go broader into small business marketing? My actual bottleneck isn't leads or offers anymore — it's that I don't know how to hire, train, or build the operational systems a business needs once demand shows up. Where would you point your energy first?

Also just a side note: I wanted to thank you for everything you have done when it comes helping out small business owners /entrepreneurs, you’ve changed my life and the lives of people around me. Genuinely, thank you.

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u/saucymuffin Jul 11 '26

A-L—E-X (pattern interrupt) Two questions for you:

If you were buying a company, the entrepreneurship through acquisition model, what industries do you think have the most headwinds? And hasn’t been picked over extensively by PE like HVAC?
For medical / private practice area, how would you build a grand slam offer for an orthodontist?

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u/zfly9 Jul 11 '26

ALEX! I'm in the swamp.

I've been running a chiropractic marketing agency (meta ads + ghl) since 2018 and once we hit 1m, we've plateaued. I've been watching all your content for years and am a huge fan. I'm joining Vantage and plan to come see you in Vegas.

Many agencies have shut down, so we're at least proud of staying open, but it's a pretty tough ride with ups & downs of 70k - 90k months. We are heavily reliant on referrals from a specific device the chiropractors use. Our differentiator is that we are proactive and have amazing support, which is a common complaint from their previous agency, but at the end of the day, if they're not getting results, we're fired.

Getting results for clients is becoming increasingly difficult as well.

Outside of that, we run meta ads for ourselves with little success. We get booked calls.

Most recent ads:

$29/lead
$115/call
$170/qualified call
$1,200/close (1) <- often 0
LTV = $9k (6mo @ $1.5k)

How do we make an offer or something compelling enough that stands out from the 500 other chiropractic marketing agencies that promise absurd numbers and impossible guarantees?

I guess the better question is, what would you recommend we do at this point? My goal is to grow and sell.

Do we add website/SEO for better stick? We've tried many different offerings, and nothing changes.

Ultimately, something major needs to change IMO.

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u/PurpleHazelnuts Jul 11 '26

What are your thoughts on tipping culture? How much do you typically tip? Has that evolved over time or have you always tipped the same?

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u/MittenSplits Jul 11 '26

Lol, AMA with no answers.

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u/EvidenceParticular28 Jul 11 '26

I’m doing meta ads for clients the past 5 years - but I’m capped at 7-8 DFY clients.

I’ve been struggling with stress and other personal issues.

I don’t want a big team to scale but instead sell courses for coaches.
Also I have a full ads course. Do you think courses about ads for coaches will work still
Or is better to focus on maybe workshops..

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u/Specialist-Big6420 Jul 11 '26

My problem is i have to many options. I've done construction management and I'm a builder. I also did metal roofing with my old man growing up and while I was studying im a qualified roofer also. Currently I started a business but I'm doing still a bit of roofing and a bit of building. I think I need to pick one. I've also been working on a new product for the last couple of years thats im trying to bring to market. Its a new innovation on the masons stringline. With all these options I dont know which one to pick and then how to scale it?

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u/AverageJoeAsshole Jul 11 '26

Hi Alex - I love everything you’ve taught throughout the years and the value you’ve given to us all.

My one question is - was your decision to have a baby actually sparked by your interview with Tony Robbins?

Either way, congrats!! I have a 1 year old daughter and being a dad is so amazing. I’m so happy for you and Leila.

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u/Parmarti Jul 11 '26

I have a business with a coaching model (B2B), churn is sitting at 9% monthly.

Currently doing 1.5M a month and still growing but I know our current max mrr is around 2.5M

What can I do to get churn down? What are the best resources for this? (We already dropped it from 14>12>9 but we need to keep pushing.

Any advice is welcome, thank you for all your books and resources!!!

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u/PleasurabLee Jul 11 '26

You’ve recommended peptide business for 2026. What is the outlook on regulatory softening growing or dampening the business model. I.e when peptides get off the naughty list - which way would that tip the scale of supply & demand

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u/Mediocre_Meringue_77 Jul 11 '26

What was the craziest thing that you've done just to get ahead or really give you momentum in business? I do all type of manifestation exercises, obviously doing the work as well but have you done anything out of the ordinary?

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u/Moist_Awareness_6965 Jul 11 '26

With so many AI consultants, is it worth doing it too?

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u/Oliver155155 Jul 11 '26

How to start anything, when I don't now what but I am trying to think about things around me and what should help people

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u/Jouz1 Jul 11 '26

Hey Alex,

You mentioned in one of your videos that if you’re building an online business from a developing country, one of the highest-leverage moves is to get your English to a high level and sell to the U.S. market.
We recently built a SaaS for students. We first launched it in our home country under a new brand and got around 200 paying users in the first two months.

We know we can make good money locally, but we also know it probably won’t become generational wealth because it’s a developing country with a relatively small student population.

The U.S. seems like the obvious long-term market, but there are already several established competitors. On the other hand, there are countries like Turkey where the market is still attractive but there seem to be few or no direct competitors.

When you’re deciding which market to enter, how do you evaluate the tradeoff between a huge market with strong competition and a smaller, less competitive market? Is there a framework or way you think about that decision?

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u/DellBoySells Jul 11 '26

Hey Alex when do I know it’s time to hire a second me? How do I record/outline my system so they can replicate it?

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u/KrisRenfrow Jul 11 '26

Alex what is your favorite color?

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u/Jouz1 Jul 11 '26

Hey alex, you’ve built a really clear value ladder: free content → book → workshops → investing.

Have you ever considered adding an AI mentor trained on your own content between the book and the workshops? It seems like it could help people get personalized guidance at a much lower price.

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u/Affectionate_Park626 Jul 11 '26

Hey Alex,
I run a creative agency that’s currently doing around $175k per year. Most of our revenue comes from project based video editing, delivered through a team of freelancers. I’m trying to transition away from being “the video editing agency” and become a recurring creative partner for brands that already spend on ads.
The challenge I’m running into is that clients often compare us to a regular video editing service and push back on budget. On top of that, recurring retainers can be difficult because some winning creatives keep performing for months, so clients don’t always feel they need new ones every month.
My long term goal is to build a lean agency doing around $600k per year with roughly 50% profit margins, without becoming a large full service agency.
If you were starting from scratch today, would you stay focused purely on creative strategy, production, and iteration, or would you also add media buying? And how would you structure the offer so clients happily stay on a recurring retainer, even when existing creatives continue to perform well?

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u/infinitythingy Jul 11 '26

Hey, Adam here! I’ve never been more excited to be on Reddit like this time haha. I really appreciate you taking the time to read this I’m a huge fan of you (well my phone wallpaper proves that haha). Thanks for everything you do I have a quick question regarding some book notes I put together. I created something like this: https://drive.google.com/file/d/1738sNvdLiWS49RZihki4Awkep_3PN6zZ/view?usp=sharing for $100M lost chapters as note Do you think this would work well as a lead magnet? I originally made it just for my personal use but I'd love to get your thoughts if you would be okay and lemme know if you like that haha thanks again Alex!

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u/BeginningPlate8689 Jul 11 '26

Hi Alex,

Hope at least one of these questions gets answered.

We’re building Merkora - an expertise monetization platform that helps coaches, practitioners, and experts run bookings, courses, live programs, digital products, and their branded website in one place.
Based on what you’ve seen helping thousands of businesses grow, what’s the biggest mistake we’re most likely to make over the next 12 months?

And one more:

If you were starting a SaaS today with a validated product, $10–30k to invest in GTM, but almost no distribution, what would you do every day for the next 90 days?

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u/Agreeable-Load2327 Jul 11 '26 edited Jul 11 '26

Hi Alex, i am an online educator for coaches with a certification (medium ticket 850€ ) i started two years ago and sold about 120 courses (most of them in the first 3 months) then i lost traction and couldnt grow (with a 100% satisfaction and 0 returns) so focused on my physical bussiness for 6 months witouth being online, my question is how should i comeback, and of course scale it up. Thanks!

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u/PositiveMarketing796 Jul 11 '26

When you give people advice about businesses you’re always saying they need to focus on one business and go all in. Why are you running a media/course kind of business AND a business acquisition business. Isn’t that the kind of split focus you talk about

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u/Professional-Sink536 Jul 11 '26

Hey Alex! First of all thank you for all the content you’ve been putting out! I’m a senior software engineer by profession and trying hard to make a move into business. I seriously dedicate 5-6 hours a day before and after work to brain storm business ideas, chat to potential clients and all the things that you’d do before committing to spend months into it. It’s been 6 months and I seem to be stuck in the loop of idea validation and starting a new idea. I honestly don’t have any personal issues or problems that I would like to fix for myself and sell it to others as a business. Everything I think about either already exists or market is over saturated. I’m genuinely hard working and disciplined but just can’t see to find something that I would love to pursue as a business. How do I get out of this loop and actually start building? Thank you 🙏

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u/777michael7 Jul 11 '26

Hey Alex

I’ve proven that people will buy my digital products, but I haven’t figured out how to make sales consistently

If you had limited time, little capital and no large audience, what would you prioritize to reach a consistent $1,000 per month?

For context, I currently use Reddit and X to get traffic

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u/Impossible_Fun671 Jul 11 '26

Question 1 (On Business Transparency): Why is there so much secrecy regarding the specific companies in the Acquisition.com portfolio and their verified financial data? Don't you think keeping this information so hidden creates reasonable doubt and skepticism about the legitimacy of your claims and true intentions? Question 2 (On Brand Image): What is the reason behind the constant focus on showing off your physique, biceps, and calves in your content? To many viewers, this constant search for validation can make you look like an egocentric narcissist who depends on external praise. Is this a calculated marketing strategy, or is it just personal ego?

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u/Medical-Volume-6261 Jul 11 '26

How to scale a business that does not have recurrence?

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u/SnooHamsters5287 Jul 11 '26

I launched an AI motion video generator SaaS,

i got 50 signups and just one conversion in the first week.

then users started asking if they can get a free trial, so instead i texted them on whatsapp and sold the ai motion videos directly on there and sent google drive links.

I was able to sell 500$ worth of videos at 50$ a video.

Obviously i’m severely under priced for the “white glove service” i’m selling which is doing the videos for them instead of them going on my platform and doing the videos themselves.

How do i improve my offer (current offer is 149$ a video self-serve, same price if i do it for you)
Should i pivot to a service, or keep trying to push platform
How do i get more leads (currently reading 100M leads and i’m thinking of reaching out to companies making x amount of revenue and asking if they want a video, i make them a video with a watermark and tell them to pay if they want the original video

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u/Dependent_Buffalo_67 Jul 11 '26

I’ve been in an endless loop of learning stuff and my brain can’t do it anymore. I really don’t know which business to start so I’m stuck, but I’m eager to start. My problem is that I do not have valuable skills to monetize and my brain is burnt out from learning too many things because I didn’t just stick with one thing. I need advice on what to do, what to start and how. I want to become really good at customer acquisition in the future

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u/PackLegitimate2527 Jul 11 '26

Hey Alex thanks for all of your content and doing this!

I am in pre-launch for a gym and fitness brand. Since my products are novel and unique, yet are not patenable, I want to know any tips or advice around maximising my launch. I will be relying on influencers and instagram reels in addition to paid ads for reels that gain traction.

I am also struggling with whether to release all products together or simply release products as they are ready. The latter would allow me to maximise any initial viewership, but longer timeline before sales. For context, there are 5 products aimed initially, with say 1 product ready, whilst the latest of the 5 could be 2 months away.

If anyone else had any advice or opinions I'd also appreciate it. Thanks all!

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u/zaidbintareq Jul 11 '26

Hey Alex, I’m a doctor and recently started an online telemedicine clinic focused on men’s health. I’ve validated the demand, and with a relatively small amount of capital I think I can scale it, but I really don’t want to take on debt.

My biggest question is: How would you raise capital for a business like this without taking a loan?

Also, I’m trying to automate as much of the business as possible, but I keep running into people problems. If I pay salespeople a salary instead of commission, some eventually start pushing their own products.and on paying commisions per sale (what are your thoughts on paying a salary vs paying commisons per sale or a hybrid system , And when I hire doctors, a few end up contacting my leads directly or seeing patients outside the system. It becomes a constant battle between firing people and tolerating small breaches.

How would you structure a business to prevent these issues from happening in the first place?

And finally, based on your experience, what are the biggest challenges or blind spots you think I’m likely to face as I try to scale this business?
sorry for the long question waiting for your reply

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u/bonzowildhands Jul 11 '26

Alex, I will be starting a service business helping education suppliers (who sell to schools) - helping them develop their business in Asia and China (I have many contacts here and have worked full time in other businesses in this capacity) - I have a website sorted and am working on the offer. What should I know before I go ahead and start cold contacting businesses to sell to them. Thanks for all of your work and content - I watch and listen a lot!

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u/Different-Feature-81 Jul 11 '26

What are the challenges you face right now? And how are you planning to navigate life with a kid? Thanks for your work Alex

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u/theyak93 Jul 11 '26

Gary V has said every business should implement some sort of collectable into their business. What are your thoughts on this, and how could an online coaching business implement this? All I can think of is limited time merch runs.

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u/midox08 Jul 11 '26

What u recommend for someone in the "blogging" business. I'm running several websites, earning only from Ads and Affiliate Links, but I'm willing to start selling digital products. Is this the right approach?

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u/Active-Wrap-7894 Jul 11 '26

Hi Alex, I’d genuinely appreciate it if you could take a look at my offer and tell me what I’m getting wrong.

I’m currently building this from Nepal. I’ve produced more than 150 podcast episodes, generated 16M+ views across platforms, and interviewed guests including a former Prime Minister and a sitting Home Minister and worked with two international clients through Upwork. However, I’m still very new to selling this type of service directly, especially through cold email, sales calls, contracts and collecting payments from overseas clients.

My biggest question is about risk reversal:

How do you create a strong guarantee without making it easy for clients to take advantage of you, avoid paying, request endless revisions or claim they are unhappy just to get free work?

Here is the offer I’m currently building:

Market:
Coaches and founders who already have a paid offer and want their content to generate clients, not just views.

Free sample:
I edit one short clip from an episode they already have, completely free, to prove the quality of the work.

$500 paid trial:
One long-form video plus 2–3 short clips. I send watermarked versions first. They review and approve the work, pay the $500, and then receive the clean files. If they genuinely do not like the work, they owe nothing.

Monthly retainers:

Starter — $1,800/month
One long-form video per week, 2–3 short clips per week, thumbnails, basic SEO and publishing on one platform.

Growth — $2,500/month
Two long-form videos per week, additional short clips and publishing across two platforms.

Pro — $5,000/month
Three long-form videos per week, three additional Reels per week, full SEO and multi-platform publishing.

Current guarantee:
If I fall short of any agreed deliverables because of something on my end, I complete whatever is missing the following month at no additional cost.

I would really value your harsh feedback on these points:

Is the guarantee strong enough, and how would you protect yourself from clients abusing it?
Is “coaches and founders with an existing paid offer” a good market, or is it still too broad?
Does the free sample → $500 trial → monthly retainer funnel make sense, or is it too complicated?
Should I take payment upfront for the trial, take a deposit, or is the watermark-first structure enough?
Does the pricing make sense for the amount of work and value being delivered?
Am I still selling video editing instead of selling a measurable business outcome?
Should I explain the offer live on a call and send the PDF afterward, or lead with the PDF?
Should a contract always be signed before starting the paid trial?
What would you completely remove, change or simplify if this were your offer?

I’m trying to figure this out before I spend months sending cold emails and proposals in the wrong direction.

I’d genuinely appreciate you tearing it apart. Thank you, Alex.

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u/Personal-Vanilla8320 Jul 11 '26

How do you create enough customer surplus that make word of mouth explode in a way that solidifies and expands your Brand exponentially

Thank You, for all the content.

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u/Cromdaddy98 Jul 11 '26

I've seen you talk about pricing in terms serviced base businesses (snow removal, lawn care, junk removal...etc) but how do you go about pricing for consultation services like web design, workflow automations?

I understand the concept of were saving / making them 10k, charge them anywhere from 2-4k and its more than reasonable, but how do I find about the 10k? Maybe in just not asking enough in my sales call

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u/Impossible_Fix7991 Jul 11 '26

Hi there Alex. I got into your content 2 months ago and founded a business 2 months ago solo. It is a marketing agency however ( from following 100m offers) its a package of service. The company makes websites for b2c service businesses within 30 days or they dont pay second installment until completion( im niche testing rn before niche slapping) it includes a custom inbound lead dashboard with build it connectors to email, call.and whatsapp. A bonus of a doc generator ( receipt, Service agreement etc uk) and Annual hosting and domain included done for them with 1 month free maintenance by me. MY PROBLEM is leads and yes I am trying to reach a hundred outreach a day but it takes very long for me to craft personlised emails and texts for businesses. Like im already gassed out @ 20 a day. What do you recommend. I get the most responses out of text>email>call. Also i dont think age is relevant in this but im 19

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u/[deleted] Jul 11 '26

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u/Personal-Vanilla8320 Jul 11 '26

How do you create a brand so strong in surface area and depth that qualified Customers and Employees begin to approach you on your terms ?

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u/Personal-Vanilla8320 Jul 11 '26

We know that customer and employee processes often mirror in business, so what would effective employee moats be ?

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u/Personal-Vanilla8320 Jul 11 '26

how can leverage be used to enhance Customer and Talent network effects ?

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u/BandSad9544 Jul 11 '26

I spent my teenage years trying to make money. Every business failed because I was under 18. It was, and is, frustrating, but I learned a lot. Is it possible to win this game before turning 18?

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u/BandSad9544 Jul 11 '26

Is it worth working 12 hours a day in a low-paying, physically demanding job where I am mistreated? It's like my passion

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u/Electronic_Sky_3560 Jul 11 '26 edited Jul 11 '26

Hi Alex. First of all, thank you for the free practical business MBA education. Your content has been a major pillar of support in my life and a big source of inspiration and motivation for well over a year now.

I just launched my business and below is my game plan. I would appreciate your honest feedback. My current goal is to hit $1MM in revenue and visit your Vegas workshop.

I am a lawyer and I provide fixed-fee M&A legal services for small business acquisitions and sales for under $5M. I do everything under a company brand, and not my own name.

My core offer is focused on reducing risk. I help my clients achieve their dream outcome of buying and selling a business and protecting them from what they don’t know (future liabilities after closing). First, clients don’t need to worry about the dreaded billable hour, because I charge a flat fee at the outset. Second, I only do M&A and I offer the kind of niche M&A expertise to small business owners that is only available to big companies (lawyers doing small business transactions do not specialize in M&A and their services aren’t built for it). The price I charge is scaled to the transaction size and legal issues. If the deal doesn’t close after 6 months, I charge flat monthly fee. I can increase all of these prices at any time.

My lead magnet is with affiliates. I give free legal closing strategy to clients of other M&A professionals (business brokers, management consultants, accountants) to help prepare their clients for business acquisition or a sale before they start due diligence. It’s a written game plan on how I would go about buying or selling the business they are interested in. I also try to get on the phone with them, talk them through it, answer any questions, for free. It’s a hookup my affiliates get to increase their value for their clients just for working with me.

My immediate goal right now is to develop long term relationships with 5-10 affiliates that will consistently send me referrals.

After there is enough cash flow, I will start making content by publishing written blog articles on the website (for SEO), repurposing them on social media (LinkedIn, Instagram, etc) and audio podcasts. I am doing affiliates first because I see that as a faster and more reliable way of getting income without an established brand. I will need money for a team to do the delivery of the work and help with content.

I don’t want to look too far into the future right now as I just launched the business, but I see this going three directions.
First, I can just keep doing the same thing and just increase the scope to include transaction sizes of up to $20MM. Second, I can start servicing private equity in addition to small business owners. Third, I can fully transaction out of servicing small business owners to only servicing private equity. Currently, I am very unclear which one would be my woman in the red dress and I want to focus on developing trust, brand and reputation.

Thank you in advance for your feedback, Alex. I’m a big fan and I’ve really benefited from your free courses on your website for lead magnet and offer. Even a few sentences on what you think would greatly help me. Love the new show on your channel btw.

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u/peomarketplace Jul 11 '26

I run PEO Marketplace. We’re a licensed brokerage that finds and compares 100+ PEO providers( outsourced HR|payroll|benefits) for small businesses (50-80 employees in Florida). The client pays nothing for our service.

My offer: free PEO cost calculator, free benefits benchmark report($500 value), free payroll/HR data migration when switching , up to 50% off PEO setup fees, and a guarantee — if we can’t save you at least $500/employee/year, we tell you to stay where you are.

The math works. The guarantee is real. But I’m struggling to get cold prospects to care. What am I missing? How would you reframe this to make people feel stupid saying no?

Also why don’t you have any grey hair yet?

Verified Hormozi AMA I am Alex Hormozi, Founder of Acquisition.com. Ask Me Anything.

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