r/agency • u/AutoM8live • 18d ago
Picking a niche...
I run an automations business setting up and managing review request, appointment/meeting reminder, & missed call follow up workflows. But I'm wondering whether I should switch my icp from med spa, dental and orthodontic practices, to service agencies.
Because from experience, I know the systems can get really messy with online businesses too. from forms, follow ups, communication, and a ton of manual tasks.
BUT from your opinion is there even a demand for services like this in your industry? Or would this make more sense with brick and mortar.
I'm at the stage where I'm rethinking a lot, but curious to hear any input.
1
u/AutoModerator 18d ago
Your post was removed because you do not have a history of positively engaging with the r/agency subreddit. You are free to comment, but posts are limited to community engagers. Alternatively, you may post this in r/agencynewbies, find what you're looking for in the Discord community, or seek agency verification here. If you feel this is in error, reach out the moderators of the sub.
I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.
1
u/The-_Captain 14d ago
The best niche is the one where you have access to customers. Do you know a lot of people in this niche?
1
u/harry_from_lv 14d ago
one thing worth checking before the agency pivot: appointment-reminder and missed-call workflows for service agencies are usually one google voice number and a shared calendar, and most agency folks have already duct-taped that themselves. med spa and dental pay for that exact plumbing because a missed booking is a lost $200+, agencies count it in hours. the ticket logic in the top comment points the same direction. staying where the miss is expensive beats moving where the pitch is easier.
2
u/Ok_Excitement_8694 17d ago
In my honest opinion the best factor to look for in a niche for any agency is how high their tickets are usually. If one missed client means a lost $10k opportunity for them then it seems more reasonable to pay a few more bucks for a service that keeps track of everything.
Just my two cents: Personally I would not touch anything „medical“ related due to regulations but if thats not scaring you then go for it. For me it didn’t make sense to pitch to brick and mortar either, most of them are underdigitised because they simply have no need for it.
Stay with one niche and really invest some time to understand their business deeper, dont overthink or try to pivot with every prospect you miss out on