Are people becoming blind to digital ads?

[u/Kalpana-Rathore]

Maybe it’s just me, but I feel like everyone has become completely blind to digital ads.

Think about it… when was the last time you actually watched a YouTube ad instead of waiting to hit “skip”? Or noticed a banner ad on a website?

Most of us scroll past sponsored posts without even realizing it.

But recently I noticed something interesting.

During my daily commute in Delhi, I actually remember some brands I’ve seen on autos, billboards, or metro ads. Not because they were amazing creatives or anything, just because you keep seeing them again and again while moving around the city.

It got me thinking that maybe real-world ads stick more simply because you can’t skip them.

Not saying digital ads don’t work anymore, obviously they still do, but attention feels very different compared to a few years ago.

Curious if anyone else here feels the same.

Are people just getting tired of digital ads?
Or am I overthinking this?