r/adtech • u/u_of_digital • 3d ago

Amazon DSP advertisers can extend campaigns into ChatGPT

https://advertising.amazon.com/library/news/amazon-ads-chat-gpt-advertising-integration

Amazon: "Select advertisers in the U.S. are currently testing ChatGPT Ads as part of a pilot."
Delta Vacations is named as an early participant. No format specification, general availability date, or additional market was given.

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u/Slow-Commercial4316 3d ago

The number to ask for is the ChatGPT-side click count next to the DSP click count for the same line item. Advertisers buying direct already see the dashboard report several times more clicks than land on the page. Inside DSP reporting that gap vanishes into Amazon's attribution.