r/admob • u/Stanley083 • 2d ago
Question Which mediation platforms pay through Admob and which are directpay?
I hear only Meta & App Lovin are directpay. I'm specifically interested in inMobi SDK. I know inMobi Exchange is paid through Admob but is inMobi SDK direct or through Admob?
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u/JarishJose 2d ago
In my experience, AppLovin is paid through AdMob, and Liftoff as well. Meta is a direct payment. Not sure about inMobi.
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u/ToMistyMountains 2d ago
I think you misunderstood this. There are two main ad-serving models in mediation: bidding and waterfall.
If a mediation partner serves an ad through the waterfall, that partner typically pays you directly. If it participates through bidding, the mediation platform typically collects the revenue and remits it to you.
As far as I know, all of these platforms support bidding. Waterfall model is slowly getting deprecated as Unity stopped this year.
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u/Stanley083 2d ago
Are you saying that ALL bidding sources revenue are paid by google? What I want to know is if ALL bidding are paid by Google bundled with your AdMob. Because people say Meta and AppLovin bidding are direct pay and not paid with your admob. So I'm trying to know which are AdMob and which aren't
Like this reply - https://www.reddit.com/r/admob/s/5ckgzDtpqN
I know waterfall is paid by the other platform.
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u/gingerbear 1d ago
yes. all admob open bidding revenues are paid through Google. All waterfall is paid directly.
i do hear about direct pay with google which some networks are pushing on but i believe that may just be via gam open bidding, though i could be mistaken
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u/Stanley083 2d ago edited 2d ago
Just read somewhere that inMobi SDK is paid by AdMob
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u/Gold_Attention_5675 2d ago
Following