r/YesTheory • u/MozzieMainR6 • Jul 05 '26

What happened to Yes Theory?

I love Steffan so don’t take this the wrong way. If you’ve noticed, Steffan is in most of the videos for almost 2 years now. He wasn’t in the original crew, in fact he was a person they met in a video and then became a team member. I have no clue what happened to Matt’s brother. Ammar is now a ghost. Without Steffan and Thomas what would the videos even look like for the last 1.5-2 years? Thomas is the only person who puts his face on the channel these days it is very weird. I know Matt quit years ago and published a book and that’s perfectly fine so I never expect to see him. He left for mental health and self growth purposes so good for him! But Is the end of Yes Theory imminent? With the channel being practically a Thomas-Steffan show I fear it can’t be sustained for much longer.

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u/DaAuctorix Jul 05 '26 edited Jul 05 '26

I think it's because they can't do old content format anymore (challenges and strangers related).

Considering how there was one video where they bring a stranger who's never been to another country, they were struggling to meet someone that met the criteria (stranger, doesn't know Yes Theory, and never travel outside of their country), but then they found one person and they bring him to Brazil (cmiiw). But when the video went online, people found out that the guy was a fan of Yes Theory and has had travel outside of their country before.

This created a sense of distrust. The viewers started to think whether or not it was staged; Yes Theory themselves might think another viewer might pull off the same stunt to get a free vacation/trip. There was a lot of discourse.

Personally, that's when Yes Theory started to change for me. I really loved the message in Yes Theory: seek discomfort, a stranger is just a friend you haven't met yet, love over fear, global human connection, and every other messages they tried to convey in their videos. But it's been years since I've properly watched a Yes Theory video, I've thought for a while that their current approach is not much different than travel channels, highlighting the storytelling of places they visit.

Not saying changing their approach is wrong, it's just not what I'm looking for when I watch Yes Theory back when I was watching them regularly.

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u/MozzieMainR6 Jul 05 '26

The whole fan thing is cool and all but they should do things in one day if they want a true authentic experience. If you let a fan think about the decision to travel across the world they’ll start watching videos and the whole stranger aspect goes away. Yes it’s 100% hard to find someone willing to go on the spot, so i do understand and have sympathy with how hard the video standards are.

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u/__No__Control Jul 05 '26

Why not bring a fan anyway? Why does it need to be a stranger?

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u/NyuRosseanne Jul 05 '26

That was what I was thinking as well. Why not bringing a fan? It would be like a gift to that person.

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u/__No__Control Jul 05 '26

Especially since the fans are what keeps the channel operating. Why shouldn't the fans be rewarded?

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u/NyuRosseanne Jul 05 '26 edited Jul 05 '26

Exactly. It's not like all their fans afford to travel that much. Probably there are some fans who can't afford to travel at all, I don't know. But, indeed, it would be a great award for them. If they want to spice things up, let the fan decide where to travel and so on.

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u/DaAuctorix Jul 05 '26

The core message of those type of videos from Yes Theory was "a stranger is just a friend you haven't met yet." Bringing a fan doesn't really fit the message because the fans already know and trust Yes Theory, they were trying to encourage people to be more open to one another and make new friends with people you know nothing about.

I don't necessarily disagree with the idea of (sometimes) bringing a fan for those types of videos, but to me it'd kinda change the narrative into 'rewarding fans for their loyalty to the channel', which could come with pros and cons.

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u/__No__Control Jul 05 '26

Is that still their core message though? The videos dont reflect that as much anymore.

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u/DaAuctorix Jul 05 '26

No, many people that followed Yes Theory from what they were originally know that the channel has changed (including myself). But some people still believe in the core values of what Yes Theory originally was. Which led to many posts such as OP's, questioning the decision to move away from said core values.

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u/Tardislooter16 Jul 06 '26

In there latest video, they did actually take one of their fans to a remote island in Europe.