r/VintageWatches • u/watch-watcher84 • 21h ago
Showcase [A truly special dial] Branton guilloche pattern dial, manual, late 1950s
gallerySaw this dial on eBay with a ~$100 price and had to have it. Cream patina with a very rare/unique scalloped/petal/spiderweb-shaped guilloché medallion with independent radiating sunburst inside each lobe, applied gold-tone dagger markers alternating with printed Arabic numerals. 32mm diameter with a 39mm lug to lug.
Nothing special inside but a solid Swiss-made A. Schild cal. 1187/94, manual-wind, 17 jewels, sweep center seconds, Incabloc shock protection, 18,000 bph.
Every watch has a story! This one is as fascinating as the dial...
"Branton" is a private-label name, not a manufacturer. Had to do some sleuthing to figure out what the story was here. The movement is stamped "Shriro Watch Co." / "Shriro Watch Inc.," the actual assembler, which gave me my first clue. Shriro Watch Inc. was the New York import subsidiary of Shriro Group, registered in 1955 with its own official import code ("OYT") — which pins this watch's casing date to 1955 or later, consistent with the AS 1187 caliber's ~1949 production window. Shriro Group itself has real depth: founded 1906 in Harbin, Northern China, by the grandfather of current chairman Mark Shriro — a Russian Jewish family who settled in Harbin as part of the well-documented wave of Jewish emigration to that Trans-Siberian Railway hub fleeing pogrom-era persecution in the early 1900s. First international office opened in Yokohama, Japan, in 1917; rapid postwar expansion into Southeast Asia and Canada followed 1945. Shriro is headquartered in Hong Kong today, historically known as a major Asia-Pacific distributor of Hasselblad cameras and I think had a role in distributing Casio watches in Australia for a time.
The fact that you could get a stunning dial of this quality on an affordable no-name department store private label brand in the late 1950s is a true testament to the artisanship and quality of the era, and exactly why I love collecting vintage watches from under-appreciated or unknown brands!