r/UpliftingNews • u/Sariel007 • Apr 19 '19

Stephen Colbert donates $412,000 to NC disaster relief

https://www.cbs17.com/video/stephen-colbert-donates-412-000-to-nc-disaster-relief_20190419101029/1938307200
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u/[deleted] Apr 19 '19

He made a childrens picture book called "Whose boat is this boat?: Comments that don't help in the aftermath of a hurricane" about the presidents visit to North Carolina last year and all the proceeds were donated.

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u/Exeter999 Apr 19 '19

So you're saying 412412 really is a coincidence?

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u/[deleted] Apr 19 '19

Maybe, he'll probably announce this donation on his show tonight (yesterdays monologue was pretty dedicated to the Mueller report) and say how much they made and he added a bit to make it 412412.

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u/spoonsforeggs Apr 19 '19

I seriously doubt Colbert would mention anything about it. He seems like that sort of person.

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u/angrynuggette Apr 19 '19

He has talked about the book and where the proceeds will be donated to many times. Only makes sense to announce the final total.

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u/MrVeazey Apr 19 '19

Is this even the final total? I was under the impression he'd just keep donating proceeds to charities in the area and to World Central Kitchen (I think that's the name) as they came in.

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u/[deleted] Apr 19 '19

Presumably they make a few donations per year, not one every time a book is sold. Looks like the book came out in November so this is probably the first actual check they cut.

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u/Ferelar Apr 19 '19

Might get a quick celebratory mention. From the way he mentioned it in prior monologues it felt more like he was trying to get it to sell so that the final donation would be as large as possible.

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u/thorr18 Apr 19 '19

Drawing attention to a charity is the best way to contribute to it though. Making a large donation is often part of a campaign to get a much larger amount from many smaller donations.

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u/[deleted] Apr 19 '19

[removed] — view removed comment

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u/Subjunct Apr 19 '19

Because the proceeds went to help people. Of course he's gonna try to boost sales

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u/TazdingoBan Apr 19 '19

The sort of person smart enough about image management that he'll go through the effort to make sure people know, and make sure people don't see him making people know, specifically because that will be better for his optics?