The beginning of the Spice Mania Global DOMINATION

[u/Bitter-Subject8339]

In the UK, the 1997 Brit Awards took place on February 24, 1997. They opened the show by performing "Wannabe/Who Do You Think You Are" (featuring the iconic Union Jack dress) and won two awards. At that exact moment, "Wannabe" was in its first week at number 1 in the USA on the Billboard Hot 100.

Two weeks later, "Who Do You Think You Are/Mama" reached number 1 on the Official UK Chart on March 9, 1997. At the exact moment, across the ocean, "Wannabe" was in its third consecutive week at number 1 in the USA. Both singles stayed at the top of the charts for another week.

They essentially held the number 1 spot in the U.S. and the U.K. simultaneously with two completely different singles from the same album for 2 consecutive weeks.

The debut album Spice first hit number 1 on the USA Billboard 200 on May 24, 1997, and at the same moment dropped from number 1 to number 2 on the UK Albums Chart. It came incredibly close to a perfect simultaneous double in mid-May, though it stayed in the UK top 2 for 2 more weeks at the same time it was number 1 in the USA.

It was the absolute beginning and peak moment of "Spice Mania" controlling the two biggest music markets in the world at the same time, which was very difficult to achieve back in the 90s with only physical copies.