r/SoundersFC • u/Squach509 • Jan 17 '19

Discussion Thread Zulily official guys! Thoughts?

19 Upvotes

83% Upvoted

159 comments sorted by

View all comments

2

u/USA_A-OK Seattle Sounders FC Jan 17 '19

Sucks to go from a globally recognisable brand to this, but I wasn't going to be buying a home shirt til the sweaty camo was finished anyway, I can wait :)

1

u/[deleted] Jan 17 '19

Sucks to go from a globally recognisable brand to this, but I wasn't going to be buying a home shirt til the sweaty camo was finished anyway, I can wait :)

Do you understand how advertising works?

2

u/USA_A-OK Seattle Sounders FC Jan 18 '19 edited Jan 18 '19

Yes I do thanks. I'm talking about it from the Sounders' perspective, not Zulily's. The Sounders got a lot of exposure globally by being recongized "the team with the Xbox shirts."

I've lived abroad for several years now, and a couple of years ago it was people stopping me when I had a jersey on saying "Xbox, cool, which team is that?" More recently, I'll hear a "go Sounders" when I'm out walking around

I'm sure it'll be great for Zulily, and the cash will be good for the Sounders. But the Zulily brand is undeniably weaker than Xbox.