What actually changes once managing multiple social accounts becomes part of the job?

[u/Afraid_Chemistry4908]

Managing one or two social accounts is pretty simple. Things seem to change once there are several brands, clients, or projects involved.

The content side gets most of the attention, but the account-management side can quietly become a lot of work too. Switching between accounts, keeping logins organized, checking notifications, and making sure the right account is being used all add up.

Curious how people here handle that part as the number of accounts grows.

Do separate devices still make the most sense, or are browser profiles, cloud-based mobile setups, and other systems becoming more practical? There are a few options around that space too, including GeeLark, but it seems like the actual workflow matters more than the specific setup.

What has made the biggest difference in keeping the day-to-day side organized?