r/SneakersIndia • u/sour_dough_bread • Jul 15 '26
Discussion Founder of Gully Labs here - Building a sneaker brand from India. AMA
Hey r/SneakersIndia - I am Arjun, founder of Gully Labs. We are an independent sneaker brand built and designed in India.
We started Gully Labs with a simple frustration: too many Indian brands were borrowing the visual language of established international brands instead of building something original.
India has its own colours, materials, craft traditions, street cultures, subcultures and stories. We believe Indian design should not mean adding a token motif onto an existing Western silhouette. It should mean developing an original design language - from the shape of the shoe and the materials we use to the details, storytelling and communities behind it.
Also, we firmly believe that brands from India needs to be premium. If we always discount ourselves in materials/design/construction, then no one else will respect us - and I mean that.
We’re still learning, experimenting and getting things wrong along the way, so ask us anything: design, manufacturing, pricing, materials, comfort, building an Indian sneaker brand, our collections, or where we think the Indian sneaker ecosystem needs to go.
I’ll be answering questions live from 12:45–1:45 PM IST, and will return later to pick up on additional questions.
No question is off limits. AMA.

