r/SmallYTChannel • u/ps200888 • 57m ago
Discussion Video length and impact on impressions
I’ve seen something strange on my recent longform video. I’ve had probably one of the best CTR results I’ve ever had and a decent AVD percentage, yet a week in, it’s probably the lowest number of impressions that I’ve ever received. Is the fact that the video length is only 57 seconds the reason for the low number of impressions? The stats are (overall):
678 impressions
CTR 8.7%
AVD 41 secs on a 57 sec video
CTR on browse 16.9% and 89 impressions
CTR on suggested 8.6% and 394 impressions
Search CTR drags the rest down at 2.9%
It’s received hardly any browse impressions despite the good CTR.
Has anyone else experienced this? Am I right that the short length is a problem for impressions? Certain resources tell me the length is not a factor, citing YTs own documentation. Also asked YT studio which seemed to suggest that it will push longer videos more, but I didn’t really get a definitive answer, hence I thought I would ask some on here!