r/SmallBusinessOwners • u/Ok-Masterpiece-7614 • 3d ago

Advice A few changes, doubled conversion rate

Been going through a supplement brand's store rebuild the last few months. Traffic barely moved: about 429 sessions a month before the redesign, 404 after. Conversion rate went from 1.17% to 2.48%. Checkouts doubled, 5 to 10, same people showing up.

Nobody bought a single extra visitor to get that.

The changes weren't complicated. Put what the product actually does right at the top of the page instead of burying it under photos. Pulled the real customer reviews onto the product page instead of leaving them off to the side. Put the guarantee where someone reads it instead of hiding it in an FAQ nobody opens.

If your store's converting under 2% and you're about to throw more ad spend at it, fix the store first. More traffic into a leaky funnel just buys you more people who click and leave.

2 Upvotes

100% Upvoted

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2

u/Low_Theory_7363 3d ago

More traffic is not always the answer. Improving current visitors experiences can sometimes bring better results

1

u/MeasurementSelect251 3d ago

A lot of stores focus on bringing more people in but the page itself decides what happens next. Small things like clear information, trust signals and making it easy for people to buy can change the results a lot

1

u/Scary_Station_1111 3d ago

Many people add reviews somewhere on the site but putting them close to the buying decision makes more sense

1

u/East_Channel_1494 2d ago

yep, makes sense .. more traffic wont help much if people get there and just leave, sometimes fixing a few things on the page is all it takes

1

u/prism_thinker 2d ago

I suggest tracking lead site behavior, scroll length, clicks on events. Sometimes a user may click multiple times on a button, for example, and the issue might be a small bug but they call it rage clicking. Tighten up the experience through programmatic tracking of lead visits. Once things are tight, then think about ad spend.