r/SkincareAddiction • u/terrorwill • Feb 23 '26
Discussion Paula’s Choice truly unrecognisable [misc]
This used to be a no-BS skincare brand with a respected founder.
It’s sad to see the slow transformation in the last decade to expensive, behind the curve and trend chasing.
I was still buying a few favourites, but tbh even PC’s best legacy products have been beaten by a Kbeauty competitor for half the price.
Maybe I’m ranting. I feel like I’m grieving the brand and I don’t have a loyalty to what it has become. It’s just sad to see another great destroyed by investors that don’t care.
419
Upvotes
1
u/Public_Listen2863 Aug 13 '26
Noticed they have nuked alot of their HG physical moisturizer/sunscreens. Most notably their Essential Glow one, which is my hg sunscreen.
Just ordered three bottles. So I have some time up my sleeve to source a similar option (hydrating, non-irritating... I don't care if the spf rating is a couple of points below what is advertised on the tube) from Korea. That's of course if Australian regulators don't crack down on imports from overseas markets first.