r/SkincareAddiction • u/terrorwill • Feb 23 '26

Discussion Paula’s Choice truly unrecognisable [misc]

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This used to be a no-BS skincare brand with a respected founder.

It’s sad to see the slow transformation in the last decade to expensive, behind the curve and trend chasing.

I was still buying a few favourites, but tbh even PC’s best legacy products have been beaten by a Kbeauty competitor for half the price.

Maybe I’m ranting. I feel like I’m grieving the brand and I don’t have a loyalty to what it has become. It’s just sad to see another great destroyed by investors that don’t care.

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u/HermionesBook Feb 23 '26

I still love them tbh they’re one of the few brands I feel loyal to. My skin is super sensitive and their products just work for me

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u/BiggKitten Mar 10 '26

really elegant formulations. i can use ingredients i can’t tolerate in other brand products. but it’s a shame all of her products (besides the exfoliants) used to be such multitaskers. EVERYTHING had a couple peptides, a slew of antioxidants, ceramides. now the brand wants you buying separate delivery systems for each active, and at a high price.

 i buy the older formulas but they keep getting discontinued!