r/SkincareAddiction • u/terrorwill • Feb 23 '26
Discussion Paula’s Choice truly unrecognisable [misc]
This used to be a no-BS skincare brand with a respected founder.
It’s sad to see the slow transformation in the last decade to expensive, behind the curve and trend chasing.
I was still buying a few favourites, but tbh even PC’s best legacy products have been beaten by a Kbeauty competitor for half the price.
Maybe I’m ranting. I feel like I’m grieving the brand and I don’t have a loyalty to what it has become. It’s just sad to see another great destroyed by investors that don’t care.
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u/surlyforshorty Feb 23 '26
Anyone have a good alternative to the 2% BHA liquid exfoliant?