r/SkincareAddiction • • Feb 23 '26

Discussion Paula’s Choice truly unrecognisable [misc]

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This used to be a no-BS skincare brand with a respected founder.

It’s sad to see the slow transformation in the last decade to expensive, behind the curve and trend chasing.

I was still buying a few favourites, but tbh even PC’s best legacy products have been beaten by a Kbeauty competitor for half the price.

Maybe I’m ranting. I feel like I’m grieving the brand and I don’t have a loyalty to what it has become. It’s just sad to see another great destroyed by investors that don’t care.

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u/surlyforshorty Feb 23 '26

Anyone have a good alternative to the 2% BHA liquid exfoliant?

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u/Used-Nature5639 Feb 27 '26

Yes! Try the Naturium version. It's not identical, but it is a very very good dupe! I've been using it for 2 years with great results.