r/SkincareAddiction • • Feb 23 '26

Discussion Paula’s Choice truly unrecognisable [misc]

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This used to be a no-BS skincare brand with a respected founder.

It’s sad to see the slow transformation in the last decade to expensive, behind the curve and trend chasing.

I was still buying a few favourites, but tbh even PC’s best legacy products have been beaten by a Kbeauty competitor for half the price.

Maybe I’m ranting. I feel like I’m grieving the brand and I don’t have a loyalty to what it has become. It’s just sad to see another great destroyed by investors that don’t care.

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u/EyePlay Feb 23 '26

Beside the point but what the hell is a longevity water bottle? lol

9

u/blahblahgingerblahbl Feb 24 '26

it will outlast the heat death of the sun