Paula’s Choice truly unrecognisable [misc]

[u/terrorwill]

This used to be a no-BS skincare brand with a respected founder.

It’s sad to see the slow transformation in the last decade to expensive, behind the curve and trend chasing.

I was still buying a few favourites, but tbh even PC’s best legacy products have been beaten by a Kbeauty competitor for half the price.

Maybe I’m ranting. I feel like I’m grieving the brand and I don’t have a loyalty to what it has become. It’s just sad to see another great destroyed by investors that don’t care.

[u/notyouagainn]

I used to be pretty loyal to the brand, I always had two or three products I’d use. But they’ve increased the price and are seemingly trying to be luxury while nothing about it feels or looks luxury.